Mo. Wazirzada

Hi, I'm Mo, I help established brands scale profitably through Google Ads and Meta.

I work with businesses spending $2K–$100K+ monthly on paid advertising. Most clients find 20–40% waste in their first audit—budget going to poor campaigns, broken tracking, or structural inefficiencies.

You work directly with me for strategic decisions. No account managers, no corporate overhead. Just 15+ years of experience managing campaigns for Australia's largest advertisers, now focused on helping your business grow.

What you get:

  • Direct access to someone who's run campaigns with their own money at risk
  • Focus on profit and new customer acquisition cost—not vanity metrics like clicks
  • Honest advice about what's broken, even if we don't work together

Three ways to work together:

→ Fit Check (Free, 20 min) – See if we're a good match
→ Google Ads Audit – Find 20–40% waste and get a prioritized fix-it roadmap
→ 90-Minute Strategy – Get expert input on specific problems without hiring me to execute

Not sure which fits? Start with the free Fit Check.
Need full execution? Let's talk media buying partnerships for brands. We'll discuss if that makes sense during the Fit Check.

Fit Check

Quick call to see if we're a good match.

Before we talk:
You'll complete a few questions, taking no more than 5 minutes on a form so I can review your situation in advance.

On the call:
I'll tell you honestly if I can help—and if not, I'll point you in the right direction. No pitch. No pressure. Just a straight answer about whether we're a fit.

Best for:

  • You're spending $2K+ monthly on Google Ads or Meta
  • You suspect you're wasting budget but don't know where
  • Your agency isn't delivering results
  • You're managing ads yourself and want expert eyes

What happens next:
If we're a fit, I'll recommend the right next step, either a full audit, a strategy session, or a media buying partnership.

P.S. This call is only for the Fit Check. If you book an audit or strategy session, we'll schedule separate working time after this.

  • 20m

90-Minute Strategy Deep Dive

Get expert input on specific challenges—without hiring an agency to execute.

How it works:

  1. Send your questions 3 days before our call
  2. I review your setup and prep recommendations
  3. 90-minute working session focused on solutions (recorded)
  4. Written action plan delivered after the call

What we can cover:

  • Campaign strategy and structure
  • Conversion tracking and attribution issues
  • Budget allocation and bid strategies
  • Landing page optimisation
  • Why campaigns stopped working
  • Shopping feed problems
  • Creative testing frameworks
  • When to scale vs when to fix

Best for:

In-house teams or DIY founders managing campaigns who need expert input on specific problems. You get clarity and direction—you handle execution (or hire your own team).

  • 90m
  • A$450.00

Google Ads Audit (kick-off call)

190-point analysis of your Google Ads account. Find what's broken, what's working, and where the biggest opportunities exist.

What you get:

✓ Comprehensive account analysis – Campaign structure, tracking, bid strategies, budget allocation, feed quality, creative performance

✓ Written findings report – Current state, identified issues, missed opportunities, competitive gaps (prioritised by impact)

✓ Audit findings presentation – Complete walkthrough where I explain recommendations and answer questions (recorded)

✓ 30-day implementation roadmap – Clear action plan showing what to fix first, what to test next, what will drive the biggest improvements

✓ 14 days follow-up support – Email access to clarify findings and ensure you understand the roadmap

The process (4-6 weeks):

  1. Kickoff call (30 min) – Discuss business model, goals, challenges
  2. Account access granted – I conduct initial review (3–4 days)
  3. Calibration call (15 min) – Confirm I'm focused on right areas
  4. Deep analysis (7–14 days) – Full 190-point audit
  5. Findings presentation (90 min) – Live walkthrough + written report delivered

Satisfaction guarantee:
If you're not satisfied with the audit quality, you don't pay. Just tell me why. I want you to see the value outweighing what you invest.

This is done-with-you:
You get the analysis and roadmap. You handle implementation (or hire me to execute).

Most audits uncover 20–40% waste in existing accounts—budget going to wrong campaigns, structural inefficiencies, or missed opportunities in Shopping and Performance Max.

Book this if you're spending $5,000+ monthly and want clarity on what needs to change.

P.S. The 30-minute duration on this booking is only for our first kickoff call.

  • 30m
  • A$1,999.00
Mo. Wazirzada | Cal.com