# B2B Google Ads Strategy Call with Arno Kooijman (30 min) with Arno Kooijman

> This free 30-minute strategy call is intended for B2B companies offering professional services such as advisory, risk management, compliance or ESG consulting. Our approach to B2B lead generation via Google Ads is fundamentally different from most lead generation agencies. We work with maximum manual control and deliberately avoid black-box automation. During this session, we discuss whether Google Ads can be a scalable and predictable lead generation channel for your business. We focus on structured campaigns, Single Keyword Ad Groups, manual bidding strategies and intensive negative keyword management. Performance Max, target CPA strategies and fully automated setups are intentionally not part of our approach. This call is most valuable if: you operate in a competitive B2B market lead quality matters more than volume you prefer control and transparency over automation You will speak directly with Arno Kooijman. There is no sales pitch and no junior account management involved. The goal is an honest and practical strategic conversation.

- Host: Arno Kooijman
- Duration: 30 min
- Location: Google Meet
- Host time zone: Europe/Amsterdam
- Confirmation: The host confirms each booking; it stays pending until they accept it.
- Booking page: https://cal.com/adworth/b2b-google-ads-strategy-call
- Event type id: 956315

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=956315&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 956315,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "guests": [
    "guest@example.com"
  ],
  "bookingFieldsResponses": {
    "notes": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Email address)
- Optional fields: `notes` (Additional notes), `guests` (Add guests)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.
- A successful response is a pending booking request.