Feeling stuck or unsure of how to start your fashion brand? You're not alone.

Many aspiring designers spend years trying to bring their ideas to life—feeling overwhelmed by the process, unsure what steps to take next, and constantly second-guessing if they’re doing it right.

Working together 1-to-1, I’ll help you:

Get clear on your business vision and mindset so you can move forward with confidence
Create step-by-step plans for every part of your launch—from idea to production
Understand how to build your customer base and connect with the right people
Develop your sales and marketing strategies
Avoid common industry mistakes and start seeing real, sustainable progress

I’ve helped hundreds of fashion founders:

Take their ideas from concept to full collection launches
Understand and source the right fabrics and manufacturers for their needs
Launch their products online and in stores, through retail partnerships, markets, and pop-ups
Feel confident navigating production timelines, budgets, and supplier communication

About Me

I’m Annette, and I’ve spent 20+ years in the fashion and textile industry—working across womenswear, menswear, activewear, and children’s clothing. I’ve developed products for both high-street brands and start-ups, worked as a product developer and designer, and now mentor creatives around the world from my home base in Spain.

Through my courses, resources, and mentoring, I’ve helped new fashion business owners go from confused and stuck to focused and ready to launch with clarity.

I’m here to be your guide, sounding board, and partner—because building a fashion brand doesn’t have to be something you figure out alone.