# Beyond referrals strategy call with Sean Winter, CFA

> Most professional and financial services firms grow through referrals. That works, until you need more than your network can send. In 30 minutes we'll cover: Who we'd target in your market, and the message that would land with them How content, outreach and buying signals work together for your firm A realistic 90-day plan Please bring the partner or director who signs off on growth.

- Host: Sean Winter, CFA
- Duration: 30 min
- Location: MS Teams
- Host time zone: Indian/Mauritius
- Confirmation: Bookings are confirmed instantly.
- Booking page: https://cal.com/ascendai/30min
- Event type id: 1732377

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=1732377&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 1732377,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "guests": [
    "guest@example.com"
  ],
  "bookingFieldsResponses": {
    "company": "…",
    "website": "…",
    "Your-role": "…",
    "Who-at-your-firm-signs-off-on-a-decision-like-this": "…",
    "notes": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Business Email), `company` (Company Name), `website` (Company Website), `Your-role` (Your role), `Who-at-your-firm-signs-off-on-a-decision-like-this` (Who at your firm signs off on a decision like this?)
- Optional fields: `notes` (Additional Notes or Comments), `guests` (Add Guests)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.