Bel Fakir Abdeslam

I’m a Branding + UI/UX Designer helping early-stage AI, Fintech, and Healthtech startups turn complex ideas into intuitive, investor-ready products.

With over 7 years of experience and 50+ completed projects, I bridge the gap between brand strategy and product design—crafting digital experiences that build trust, attract investors, and delight users.

If you’re building an AI-powered product or launching a new brand, let’s use this call to:

  • Clarify your brand and product design goals
  • Review your current visuals or UX challenges
  • Define next steps for a cohesive, growth-driven design strategy

Let’s create something that looks exceptional, feels effortless, and moves your startup forward.

Branding Discovery Call

A Branding Discovery Call is a focused consultation session designed to explore and understand the unique essence of your brand. During this call, we’ll:

• Identify your brand’s core values, mission, and vision.

• Uncover your target audience, competitors, and market positioning.

• Discuss your brand’s personality, voice, and visual identity goals.

• Address any branding challenges and brainstorm tailored solutions.

This call serves as the foundation for crafting a cohesive, memorable, and impactful brand identity that aligns with your business objectives. Whether you’re starting from scratch or refining an existing brand, this session will provide the clarity and direction needed for your next steps.

  • 30m

15 Min Meeting

  • 15m

Intro Strategy Call – Let’s Define Your Vision

This short call is a chance to align on your project’s goals, audience, and creative direction before we dive into design. Whether you’re building a new AI startup, refining your brand identity, or improving your product’s UX, this session helps us define exactly what success looks like for you.

We’ll cover:

  • Your project goals, scope, and timeline
  • Brand or product challenges you’re facing
  • Design strategy that fits your growth stage and budget
  • Recommended next steps for collaboration


You’ll leave the call with clarity, actionable insights, and a strategic roadmap for moving forward, whether we work together or not.

Let’s talk design, direction, and growth.

  • 30m
Bel Fakir Abdeslam | Cal.com