# Benchmark + YOU with Mikhail Arden

> Over the past few years, we’ve built and tested 80+ funnels and landing pages for Shopify and DTC brands – and the winning tests have lifted checkout conversion by 15–35% and AOV by 10–25%. Most of that extra revenue didn’t come from fancy redesigns, it came from cleaning up the offer, the story, and the friction. Benchmark works with brands that are past the hobby stage and actually care about performance. Across the stores we’ve helped, tightening up funnels and offers has unlocked 20–30%+ more revenue from the same ad spend. This call is where we start that process for your brand. On this session, we’ll pull your store up live and walk through it the same way we do for paying clients at Benchmark: from traffic source → lander → product page → cart → checkout → post-purchase. I’ll point out exactly where you’re leaking conversions, where your messaging is confusing, and what’s blocking people from buying. This call is for you if: • You’re already driving traffic (paid, email, or organic) • You know your site should be doing more with the traffic you have • You want a clear, prioritized plan instead of random “website tweaks” You’ll walk away with: • A simple, no-BS view of what’s actually holding your conversions back right now • A short, prioritized action list you can give to your team or implement with us • Clarity on whether you should bring us in as an ongoing CRO partner or keep things in-house This is a working session, not a hard pitch. If I don’t think we can realistically move the needle for you, I’ll tell you straight and point you to a better option. If we both feel it’s a fit, we’ll talk through next steps and timing at the end of the call. See you soon

- Host: Mikhail Arden
- Duration: 15 min
- Location: Google Meet
- Host time zone: America/Toronto
- Confirmation: Bookings are confirmed instantly.
- Booking page: https://cal.com/benchmark-commerce/15min
- Event type id: 3829613

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=3829613&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 3829613,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "guests": [
    "guest@example.com"
  ],
  "bookingFieldsResponses": {
    "url": "…",
    "budget": "…",
    "notes": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Email address), `url` (What's your website?), `budget` (What is your budget range?), `notes` (How can we help you?)
- Optional fields: `guests` (Add guests)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.