Brand assets and guidelines

Use assets and guidelines to represent Cal.com consistently across all platforms and touchpoints.

Icon

For tight layouts or logo-only grids, the Cal.com icon is a concise way to refer to Cal.com. It also serves as the favicon.

Colors

The Cal.com color palette is a precise suite of flat gray tones. Use these colors consistently across all brand materials.

100

#F7F7F7

200

#E1E2E3

300

#C0C2C4

400

#858585

500

#575757

600

#424242

700

#343434

800

#242424

900

#101010

Typography

Our primary typeface is Cal Sans by Mark Davis. It’s a geometric sans serif for tough use cases. It retains its appeal up close, with letters always looking the way users expect. It’s a uniquely warm choice for digital product and running copy. It has more bounce per ounce, but still feels transparent, neutral, and un-opinionated.

Our secondary type is Cal Sans UI.

Cal Sans & Cal Sans UI

Iconography

We use the Lucide icon set. Lucide is a fully open source icon set containing 1,701 icons.

UI icons have a simple line form and express essential functionality.

coss.com UI

A new, modern UI component library built on top of Base UI. The building blocks for the Cal.com application and the wider coss.com platform.