How Deel Runs Its Entire Company on Cal.com, from Sales to Support

One scheduler for the whole company

Deel runs its entire company on Cal.com: sales, customer support, operations and more, each team with links and rules tailored to how it works.

From Chili Piper to Cal.com

Deel moved its sales scheduling to Cal.com from Chili Piper when the company was at $500M ARR. Since then, Deel's sales team has grown revenue to over $1.5B ARR, with its inbound meetings running on Cal.com's advanced routing.

Booking pages that load in under 2 seconds

On Chili Piper, Deel's booking pages took 12 seconds to load. On Cal.com they load in under 2 seconds.

Hundreds of sales routes, on autopilot

Coordinating hundreds of sales routes by hand was turning into a nightmare on Deel's previous platform. Cal.com's attribute-based routing saved the day. Now Deel only has to keep its CRM up to date, instead of also wrestling with its scheduler. The scheduler stays in sync and runs on autopilot.

Appointment booking should be simple

Deel came to Cal.com with a problem. They needed a customizable calendar scheduling solution that could be adapted to each one of their team's needs. They didn't want to use separate calendar scheduling tools for customer support, operations, and sales. Instead, they were looking for a single product that could be tailored to each team's workflow. This is something they'd tried to secure before using other tools like Calendly. However, it hadn't ultimately worked because all the other products they tried before Cal.com were too rigid in nature.

“The ability to set up and share a meeting link within seconds has reduced delays in decision-making and improved responsiveness.”

Thankfully, Cal.com was able to meet Deel's needs. This is because Cal.com doesn't just help people save time when booking—it comes with a suite of tools that eliminate time-based waste across multiple avenues.

Features built for saving time

Cal.com comes with options for enabling time-saving automation via workflows and routing forms. Workflows ensure that meeting attendees receive reminders, as well as surveys and emails, based on predesignated time-based triggers. This feature becomes even more powerful when paired with Cal.com's routing forms, a tool that helps customers reach the right person the first time.

Using these features together cuts back on:

• Time wasted due to appointments booked with incorrect representatives

• Customers abandoning the product due to difficulty in problem resolution

• Customers missing appointments due to forgetfulness

• Representatives failing to send reminders to customers

• Customers arriving for appointments without completing required pre-meeting forms

“We’ve reduced the average time to schedule a client meeting from 48 hours to under 12 hours.”

In addition to this, Cal.com and Deel collaborated to build a feature called Instant Meetings. This worked in combination with the round-robin scheduling link, which meant that internal and external stakeholders could easily and effortlessly book an appointment and then immediately connect with the right person in real time.

You can't purchase time, but you can buy tools to help you save it

Deel has seen a 35% reduction in the time spent on scheduling meetings since they started using Cal.com. In addition to that, they have also seen a 20% improvement in overall meeting attendance rates. These efficiency gains mean that Deel now has more time to focus on other value-added tasks, like maintaining market leadership in their industry and fostering innovation.

“The recruitment cycle time has decreased by 10%, allowing us to onboard talent faster.”

Currently, Deel has 1,000+ employees using Cal.com, a product that saves them six hours per employee per week. This means that in terms of time savings, Deel is recuperating over 6,000 hours per week that, if not for Cal.com, would be locked in rote tasks, unable to be deployed elsewhere.

Savings that grow with you

The best thing is that as the Deel.com team grows, these time-based savings will scale with them. If you'd like to learn more about Cal.com, please check out our blog or create a free account today. Remember, the sooner you start using our product, the faster you can save time.