Michelle Samson

I'm Mitch, founder of Vagari Creative. I've spent twenty years in brand strategy, eight of those at Macy's, and the last eight building positioning and identity systems for Buffalo small businesses—massage therapy, fitness studios, salons, medical practices, and service businesses. A call with me means we talk through your positioning and messaging first, then figure out what actually needs to be designed. I work entirely remote and I love talking to business owners who think of branding as a business investment, not a design expense.