# Product Positioning Workshop with Blake Emal

> This is a 90-minute session where I will bring viable options for your positioning, messaging, ICPs, value propositions, and more. We’ll also talk through past efforts, current thinking on audience, product, features, benefits, and outcomes, and strategize on your position in the market. You will leave this session with a clear direction on positioning that you can take into rewriting your homepage or reworking any current marketing/sales assets. (Please share any context/docs you have after booking. I will research your company extensively prior to our call.)

- Host: Blake Emal
- Duration: 90 min
- Location: Google Meet
- Host time zone: America/Chicago
- Confirmation: Bookings are confirmed instantly.
- Payment: required, and collected on the booking page.
- Booking page: https://cal.com/heyblake/positioning-workshop
- Event type id: 6979287

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=6979287&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 6979287,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "guests": [
    "guest@example.com"
  ],
  "bookingFieldsResponses": {
    "notes": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Email address)
- Optional fields: `notes` (Additional notes), `guests` (Add guests)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.