# Product Positioning Discovery with Blake Emal

> Position your startup/product Boundset is a 2-week sprint for startups. You'll walk away with your positioning locked, messaging documented, and copy ready to use across your site, sales calls, and outreach. Past clients include: Original Voices Provable Sirius + more

- Host: Blake Emal
- Duration: 15 min
- Location: Google Meet
- Host time zone: America/Chicago
- Confirmation: Bookings are confirmed instantly.
- Booking page: https://cal.com/heyblake/positioning
- Event type id: 4589295

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=4589295&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 4589295,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "bookingFieldsResponses": {
    "CompanyURL": "…",
    "title": "…",
    "help": "…",
    "source": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Email address), `CompanyURL` (Company URL), `title` (What is the one thing about your positioning that feels broken?), `help` (What specifically do you need help with?)
- Optional fields: `source` (How did you hear about Boundset?)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.