How Reda saves 20 hours a month on scheduling with Cal.com

Reda uses Cal.com to automatically route meetings across teams and brands, eliminating manual coordination and ensuring clients book with the right people every time.

Reda.ai helps finance teams automate invoice processing and accounts payable workflows. Their platform reads invoices, extracts financial data, and routes approvals so accounting teams can process invoices faster and with fewer errors.

As Reda grew and worked with more clients across multiple teams and brands, coordinating meetings got messy. Scheduling calls, demos, and customer conversations often required manual coordination to ensure the right client reached the right team. All of this made the process clunky for customers and leads.

Reda solved this with Cal.com.

The challenge

For a company like Reda, online bookings are critical. Demo calls, onboarding sessions, and customer conversations are often key to getting and retaining customers.

If scheduling becomes slow or confusing, those conversations don’t happen.

For Reda, the scheduling challenge was even more complex. The company serves multiple brands under one roof, and meetings often need to be routed to the correct team, without sacrificing speed.

Before implementing Cal.com, that routing happened manually. Someone on the team had to step in to make sure each booking ended up with the right person.

“We used to waste time coordinating meetings across different teams and client contacts,” says Reda CEO Nils Törnström.

Not only was the process slow for customers, over time, those small tasks added up. The team estimates they were spending about an hour each day coordinating meetings—roughly 20 hours per month lost to scheduling logistics. 

The solution

With Cal.com, Reda centralized scheduling across teams while keeping each brand’s booking experience distinct.

Calendars that load quickly and a booking flow that requires no back-and-forth make the scheduling experience fast and straightforward for clients.

Instead of manually routing meetings, clients can now book directly with the right person.

“Cal.com centralized meeting coordination entirely. The right person gets booked with the right team, with the right branding automatically,” Nils said. 

Several features made an immediate difference.

Multi-team scheduling with custom branding

First impressions are important, and company logos build brand affinity from the start. Having a generic or incorrectly branded scheduling link can undermine trust from the beginning. People want to know who they are interacting with before they enter their personal details. 

 “We serve multiple brands under one roof, and being able to give each team its own logo and colors with Cal is a huge win for us,” Nil said. 

Adding a logo, team name, and team description is easy with Cal.

A clean, professional booking experience

Many of the testimonials for Reda focus on ease of use, availability, and automation.

A clunky booking system would undermine that experience. Implementing Cal allows the company to set a high bar for professionalism from the beginning. 

“Cal’s  booking experience is clean and professional. It just works, and our clients notice,” Nils said. 

Flexible scheduling and integrations

As businesses grow, their needs shift. With its emphasis on extensibility via API and a marketplace of apps that connect seamlessly, Cal is built to be long term scheduling infrastructure. 

“The flexibility and integrations save us a lot of manual coordination,” Nils emphasized. 

For Reda, scheduling sits at the start of many customer interactions—from demos to onboarding calls. By automating how meetings are routed across teams, Cal.com ensures prospects and clients can quickly connect with the right people without internal coordination slowing things down.

The results

By automating scheduling, Reda eliminated the need to manually steer bookings between teams.

What once required daily coordination now happens automatically.

The team estimates Cal.com saves them about an hour every day, adding up to an estimated: 

• 20 hours saved per month, the equivalent of 2–3 workdays reclaimed each month

• Fewer customers dealing with long and frustrating email threads.

Instead of managing calendars, the Reda team can focus on what matters most—speaking with customers and growing their platform.