Jared Ledford

I’m Jared Ledford, Co-Founder of Defyned SEO, where we build high-performance websites, SEO, and paid ad strategies designed to convert attention into real business growth. Our work is focused on results—not vanity metrics—and is shaped by firsthand experience operating and marketing businesses in competitive industries.

Alongside Defyned SEO, I’m the managing host of America Builds Better, a builder-focused media and education platform dedicated to real conversations with the people shaping construction, manufacturing, and entrepreneurship. Through the platform, we explore leadership, marketing, operations, and the real-world lessons behind the brands moving the industry forward. I’m also the former managing host of The Steel Kings Podcast, one of the longest-running industry podcasts in the steel building and shed space.

I’m actively involved as an owner and operator in the building industry through Dayton Precision Structures, Five Rivers Pole Barns, and Dayton Barns & All Steel Buildings, and that operator perspective directly informs how we approach strategy, messaging, and execution for our clients.

Outside of work, I’m deeply involved in my community in Brookville, Ohio. I’m a proud father of three daughters, an engaged community leader, and someone who believes in building businesses—and communities—with intention and integrity.

DeFyned SEO - Discuss Website Development

Use this link to schedule time with Jared Ledford, Co-Founder of DeFyned SEO, to discuss website development, branding, SEO, and digital marketing strategies designed to convert leads into real sales. This call is focused on understanding your goals and identifying opportunities to improve performance—not selling you a template solution.

  • 30m
  • 1

DeFyned SEO (Team) - Discuss Website Development

Use this link to schedule time with the DeFyned SEO Team, to discuss website development, branding, SEO, and digital marketing strategies designed to convert leads into real sales. This call is focused on understanding your goals and identifying opportunities to improve performance—not selling you a template solution.

  • 30m
  • 45m
  • 60m
  • 1

DeFyned SEO - IdeaRoom / SmartBuild Integration

Use this link to schedule time with Jared Ledford, Co-Founder of DEFYNED SEO, to discuss IdeaRoom implementation and how to turn generated leads into real sales. This conversation focuses on understanding your goals, evaluating your current setup, and identifying opportunities to improve performance—not pitching a one-size-fits-all solution. We can also review website development and marketing strategies that support and strengthen your IdeaRoom implementation.

  • 30m
  • 1

Steel Kings Podcast – Recording Session (1 Hour)

This is a full recording session for The Steel Kings Podcast, hosted by Jared Ledford and Eric Olson. During this hour, we’ll dive into your story, experience, and insights within the shed, steel, or post-frame industries — focusing on authentic conversation, real lessons, and practical takeaways for our audience.

We keep the tone relaxed and conversational, with a mix of guided questions and open discussion. No need to prepare a script — just bring your expertise, your story, and your personality. Recording typically lasts 45–60 minutes and may include a brief pre-show chat to get comfortable before we begin.

  • 60m

Steel Kings Podcast – Intro Meeting (15 Minutes)

A quick introductory chat to connect and discuss being a guest on The Steel Kings Podcast. We’ll cover what the show is about, who our audience is, and how your story or expertise could fit an upcoming episode.

This is an easy, no-pressure conversation — just a chance to meet, share ideas, and see if it’s a good fit for both sides before scheduling a full recording session.

  • 15m

America Builds Better – Intro Meeting (15 Minutes)

A quick introductory chat to connect and discuss being a guest with America Builds Better. We’ll cover what we are about, who our audience is, and how your story or expertise could fit an upcoming episode.

This is an easy, no-pressure conversation — just a chance to meet, share ideas, and see if it’s a good fit for both sides before scheduling a full recording session.

  • 15m
Jared Ledford | Cal.com