Kathie Feng

A go-to-market strategist and growth architect with 13+ years hands-on experience building and scaling B2B SaaS, DTC, consumer tech, and eCommerce brands — from coaches, early-stage startups to Fortune 400 enterprises.

  • Built and optimized GTM, lifecycle, and retention marketing for Constellation Brands, Pave, Capital One, and AI startups
  • Built high-ROI paid media campaigns from $5K test budget to $50M+ across Meta, TikTok, Google/YouTube, programmatic, PR, events, and TV
  • Doubled monthly revenue to high 5-figures for a mental health coach through a bulletproof personal brand + funnel/website + ads strategy
  • Tripled growth for DTC subscription businesses via performance marketing
  • Lecturer at Wharton Online on AI, growth strategy, and digital marketing
  • Advisor to VCs, PE firms, and founders on go-to-market execution and martech stacks
Kathie Feng | Cal.com