Matt Maginley

I spent 30+ years at Lintas, Ogilvy & Mather, and Foote Cone & Belding — working on campaigns for CoverGirl, Campbell Soup, Mattel, AOL Time Warner, and Active International. I learned what most business owners never get to see: how the agencies they're paying actually build campaigns, where the real value lives, and how much of the work is process that any smart person could learn to do, if someone showed them how.

Matt Maginley | Cal.com