Michael Smilas

Customer experience strategist and designer with a strong background in user-centered design, process design, onboarding operations, CRM analytics, and no-code tools. I specialize in uncovering user needs, building tailored personas, and synthesizing insights from CRM systems and web analytics to inform high-impact marketing strategies. Experienced in onboarding, stakeholder collaboration, and delivering scalable, user-focused solutions that drive engagement and brand loyalty.