# Business Structure & Optimization with MYB Coaching

> 5 sessions (3 weeks) Description: For those who need more hands-on guidance or already have a foundation but need to strengthen, refine, and position their business correctly. This can be an extension of the Starter Build or a reset for an existing business. Includes: Everything in Starter (if needed) Platform and business structure refinement Store flow + customer journey optimization Product organization: Categories, layout, and presentation Brand alignment: Making sure your business looks and feels cohesive Social media overview (high-level alignment with your platform) Introduction to analytics: Understanding how your store is performing Gap analysis: Identifying what’s missing, misaligned, or limiting growth Clear action plan to move forward This is where we take what you’ve built and make it make sense—and work.

- Host: MYB Coaching
- Duration: 60 min
- Location: Cal Video
- Host time zone: America/New_York
- Confirmation: Bookings are confirmed instantly.
- Payment: required, and collected on the booking page.
- Booking page: https://cal.com/myb-coaching-mxdslw/structure-growth-build
- Event type id: 5570857

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=5570857&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 5570857,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "guests": [
    "guest@example.com"
  ],
  "bookingFieldsResponses": {
    "notes": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Email address)
- Optional fields: `notes` (Additional notes), `guests` (Add guests)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.