Natalie Hoop

For founders: Missing targets, slipping margin, or a team that’s maxed out usually isn’t just a sales problem — it’s an operations problem. The real issues are often deeper: broken handoffs, manual work eating up hours, bloated tools no one’s using well, or delivery that can’t scale. Fixing these systems drives results fast like a 238% sales lift in 30 days or a 68-point margin gain in four months.

For leaders going fractional: Most experienced operators who try to go out on their own stall. Without a clear offer, the right pricing, and a go-to-market plan they can actually run, momentum fades. The Fractional Launch Lab is a 10-week, 1:1 program that takes you from “I think I want to do fractional work” to having a solid business foundation, a well-priced offer, and a realistic plan to win clients built for sustainability, not burnout.

Natalie Hoop | Cal.com