Nico Santangelo

I build product organizations that drive growth, not just ship features. Over 16+ years I've led the shift from project thinking to customer-centric, data-driven ways of working, the kind of change that shows up in revenue, retention, and market position rather than just in better design.

The core of what I do is the product: qualitative and quantitative research, customer-centricity, product design, and a scalable design system, front-end work that moves real revenue at scale. The rest is building the organization that makes that repeatable. Hiring and scaling teams, clear goals and OKRs, role clarity and accountability, and getting design, engineering, and business to own the same outcomes instead of trading blame.

What I've learned is that the hard part is rarely the design. It's the clarity, structure, and shared ownership that turn good intentions into compounding results, and the leaders you grow along the way. That's the work that matters most to me, and the work I do best.