NYC Vocals
Founded by Lana Love of The Voice, NYC Vocals offers 1:1 and group coaching for beginner to pre-professional artists navigating today’s music industry. This journey takes hard work, resilience, and dedication — and you don’t have to do it alone.
Through the pillars of vocal performance, artist development, and creative identity, we help artists build not only their voice, but their confidence, artistry, and long-term vision. We can’t wait to sing with you in the studio!
Check out the Sing With Confidence & Find Your True Voice app:
studio.com/lana/voiceconfidence
Artist Advice Call | 20 Minutes (Limited Time Offer)
Have questions about the music business or your next steps as an artist? Let’s talk.
This focused, one-on-one call is a chance to get practical guidance drawn from my experience as an independent artist, songwriter, and contestant on NBC’s The Voice.
We can discuss reality singing competitions, releasing music, navigating industry relationships, or a specific decision you’re facing.
Bring a few questions so we can make the most of our 20 minutes together.
This is a standalone advice session. Artist management, ongoing support, and detailed music or project reviews are not included. If you’d like a deeper dive, feel free to book a one-to-one mentorship session.
1:1 Music Business Mentorship
Talent is only one part of building a sustainable career in music. In these private mentorship sessions, Lana Love shares the real-world knowledge artists need to understand the business behind their art—from artist development, branding and release strategy to royalties, contracts, marketing, budgeting, team-building and navigating industry relationships.
Drawing from her experience as an independent recording artist, performer, producer and creative director, Lana provides personalized, practical guidance based on your goals and current stage of development.
Investment: $250 per hour
Complimentary 15-minute consultation available
1:1 Voice Lesson (Virtual)
A 60 Minute Virtual Private Voice Lesson
Voice Lesson (In-Person)
60min in-person voice lesson *Please note: Same-day cancellations are eligible for a 50% refund.
Live Performance Direction + Movement Coaching
2 hours of hands-on performance development for artists preparing for shows, tours, or auditions. Includes stage movement, microphone technique, presence training, and confidence building from rehearsal to live execution.
5-Class Pack of 1:1 Voice Lessons (In-Person)
5-Class Pack of 60 Min 1:1 Private (In-Person) Voice Lessons (10% discount)
10-Class Pack of 1:1 Voice Lessons (In-Person)
10-Class Pack of 60 Min 1:1 Private (In-Person) Voice Lessons (15% discount) *Please note: Same-day cancellations are eligible for a 50% refund.