Peter Rochel

Peter Rochel is a renowned Jobs to Be Done (JTBD) expert and consultant. He has been working with this method since 2006 and has since developed a unique JTBD Research & Innovation Framework. He is the owner of Oberwasser Consulting® and managing partner of UTXO Solutions GmbH, co-developer of The Wheel of Progress® Canvas. Peter has helped over 700 companies in various industries apply JTBD theory to significantly improve their products, services, marketing and business models, and to develop new ones. In addition to his consulting work, Peter shares his knowledge through meetups, podcasts, workshops, training and conferences.