Routing form
A lead says who they are
Clara answers four questions on Acme's site: her work email, company size, region and what she needs. That's all a route needs to go on.
Routes
Her answers meet your rules
Cal.com checks the routes in order. Over 500 people in EMEA matches Enterprise EMEA, so she goes to the enterprise link.
Round robin
The right rep is next in line
Only reps tagged EMEA and Enterprise are in the running. Lena has the fewest meetings this week, so this one is hers.
Booking page
She sees Lena's times, nobody else's
The booking page opens on Lena's free slots. Clara picks Monday at 10:30 and confirms, without ever choosing a rep.
Salesforce
The CRM is right before the call
The meeting goes on Lena's calendar, and Salesforce logs it on Clara's lead with Lena as the owner. Nobody updates a record by hand.