Raj Basotia

No deck. No pitch. No agenda.

Just a direct conversation with someone who has spent a decade at the intersection of B2B SaaS, supply chain, and competitive strategy — across Gartner, Anaplan, and a fast-moving AI startup.

Agenda

0–5 min — Who they are, what they’re working on

5–15 min — Open conversation — no structure, follow the thread

15–20 min — Whether a paid session or ongoing connection makes sense

Worth booking if

• You’re building in supply chain AI or B2B SaaS and want a peer conversation

• You have a specific question you’d rather talk through than Google

• You’re a recruiter with a role that’s actually relevant

• You want to explore a collaboration without a formal intro

One thing to know

I keep a small number of these open each week and I’m deliberate about who I spend them with. If you’re booking, I’m already assuming the conversation is worth both our time.

What you’ll leave with

No deliverable. No AI-prepared talking points. Just a real conversation — and whether there’s a reason to stay in touch.

You have a positioning problem, a GTM motion that isn't working, or a competitive gap nobody on your team can clearly articulate. Bring it.

This isn't a coaching call. It's a working session with someone who has built GTM strategy from the inside — at Gartner, Anaplan, and a Series B AI company.

What we'll cover:

— Your problem, named precisely

— Positioning gaps, GTM motion, messaging failure, or competitive blind spots

— Recommendations specific to your situation — not a framework dump

— One move you can execute this week

Who this is for:

Founders and senior marketers at growth-stage B2B SaaS companies who are done with vague advice and want someone to think hard with them for 45 minutes.

What you'll leave with:

One sharp, executable move. A clear point of view on your problem. And none of the AI-generated fluff that passes for strategy advice these days.

The advice is not the value. The practice is.
Most interview prep is passive — someone tells you what to say. This is different. We run live questions, stop when your answer drifts, and fix it in real time. You’ll leave having already done the interview once.
AGENDA
0–5 min — The role and company — what they know, what’s been asked so far
5–25 min — Live mock — two or three questions, real-time feedback
25–40 min — Story sharpening — STAR structure, quantifying impact, cutting waffle
40–45 min — One thing to nail before walking in
WHAT WE’LL COVER
• Live mock questions calibrated to your specific role and company
• Real-time course correction — no waiting until the end for feedback
• How to structure answers that are tight, credible, and memorable
• The one thing that separates candidates who get offers
WHO THIS IS FOR
Senior IC and Director-level marketers interviewing at B2B SaaS companies who want to walk in prepared — not just hopeful.
WHAT YOU’LL LEAVE WITH
Sharper answers, a calmer head, and the confidence of having already been in the room once. No AI-scripted answer templates that sound like everyone else.ive mock. Real feedback. Walk in having done it once.

Most vendor AR programs are invisible to analysts. Generic briefing decks. Emails that go unanswered. Wrong analysts, wrong timing, wrong narrative.
I know what good looks like from both sides. I started at Gartner — where Magic Quadrants and Market Guides actually get made. Now I run analyst relations for a Series B AI company, personally briefing Gartner, IDC, and Forrester.
What we'll cover:
— Which analysts genuinely influence your buyers — not just the famous names
— What a briefing that gets remembered looks like
— What kills credibility with analysts in the first five minutes
— Your specific situation: one firm, one analyst, one first move
Who this is for: B2B SaaS marketers who are serious about getting on analyst radars — not just ticking an AR box.
What you'll leave with: A name. A pitch angle. A draft outreach you can send Monday. No AI-generated AR playbook with 12 steps and zero specificity.AR strategy from someone who sat on both sides.

Your resume isn't the bottleneck. Your positioning is.
B2B SaaS hiring managers spend 20 seconds on a resume. If your story isn't sharp in the first third, it's over — regardless of how good your experience actually is.
I've hired, been hired, and sat on both sides of the table at companies from Gartner to Anaplan.
What we'll cover:
— Resume audit — what a real hiring manager notices and what they skip
— Narrative sharpening — your story for the roles you actually want
— Which companies you're genuinely positioned for — and which are a stretch
— Two or three moves to accelerate your search
Who this is for: Mid-to-senior marketers targeting CI, product marketing, AR, or GTM strategy roles at B2B SaaS companies. Not for people who want validation — for people who want honest feedback.
What you'll leave with: A sharper story. A resume that doesn't read like a job description. And a clear point of view on where to aim next.Honest feedback on your story and where to aim.