Simon Brender
I help early‑stage B2B and AI start-ups turn promising products into repeatable revenue.
I’ve spent 25+ years leading regional GTM, sales and commercial teams across the UK, Europe, Middle East and APAC, including building APAC from ~$0 to $10m+ at Protegrity (data security) and leading Asia for DataRobot (enterprise AI).
I’ve led market entry, built and scaled regional teams, and closed complex deals with financial‑services and enterprise customers.
Through Celerio, I now work as a founder and fractional GTM/EIR, helping funds and founders with: GTM strategy, ICP and narrative, early pipeline, and revenue operations. I’m also active in the APAC tech ecosystem as a speaker and advisor, particularly around scaling B2B/AI companies in Southeast Asia."