SUSAN PETOYAN

Market Positioning Mentor: Connect with me on LinkedIn!
GTM Strategy | Product | Positioning | Brand | Research | Entrepreneurship | Mentor

For 30 years I have guided Fortune 100, mid-cap, and growth-stage brands to identify, reach, and activate their most valuable customers. My cross-industry experience spans media and entertainment, technology, consumer goods, and financial services and I love bringing a unique blend of expertise (foundation in consumer and marketing research, 10yr experience at Disney launching digital products, a decade of entrepreneurship building/running my insights and strategy agency.)

If you're a product and brand team seeking strategic advantage in planing, building, launching, and scaling successful offerings, ask me about how to deeply understand users as humans, decode attitudes and behaviors, map or refine buyer journeys, and craft positioning that breaks through in competitive markets.

I believe short- and long-term success hinges on go-to-market strategies that are relentlessly customer-centered and designed to move seamlessly from insight to execution.
Core capabilities
• GTM Strategy and Advisory
• Product-Market Fit
• User, Market, and Competitive Research
• Brand and Market Positioning
• Entrepreneurship and Growth Strategy