# Free Lead Conversion Audit | Brand Lens with Alexander Hills

> We'll review how your business handles missed calls, website inquiries, after-hours leads, and appointment bookings to identify potential opportunities for improvement. What we'll cover: What happens when customers call and nobody answers How quickly new website inquiries receive a response Whether after-hours leads get missed How prospects are followed up with and booked Who it's for: Owners and operators of HVAC, plumbing, roofing, electrical, garage door, and other home-service businesses. You'll walk away with a clearer understanding of potential improvements. If there's a fit, we'll explain how Brand Lens's Lead Conversion Sprint could help. No obligation. This is an introductory consultation, not a comprehensive technical audit.

- Host: Alexander Hills
- Duration: 20 min
- Location: Google Meet
- Host time zone: America/Los_Angeles
- Confirmation: Bookings are confirmed instantly.
- Booking page: https://cal.com/thebrandlens/free-lead-audit
- Event type id: 7436944

## Check availability

```http
GET https://api.cal.com/v2/slots?eventTypeId=7436944&start=YYYY-MM-DD&end=YYYY-MM-DD&timeZone=<IANA time zone>
cal-api-version: 2024-09-04
```

The response is `{"data":{"YYYY-MM-DD":[{"start":"<ISO 8601 with offset>"}]}}`; no API key is needed.

## Book

```http
POST https://api.cal.com/v2/bookings
cal-api-version: 2026-02-25
Content-Type: application/json

{
  "eventTypeId": 7436944,
  "start": "<UTC ISO 8601 start from the slots response>",
  "attendee": {
    "name": "…",
    "email": "…",
    "timeZone": "<IANA time zone>"
  },
  "guests": [
    "guest@example.com"
  ],
  "bookingFieldsResponses": {
    "title": "…",
    "lead_challenge": "…",
    "notes": "…"
  }
}
```

- Required fields: `name` (Your name), `email` (Email address)
- Optional fields: `title` (What's your business name? (Website URL optional)), `lead_challenge` (What's your biggest challenge with leads or bookings right now?), `notes` (Additional notes), `guests` (Add guests)
- `name` and `email` go in `attendee` and `guests` is a list of emails; every other field goes in `bookingFieldsResponses` under its name.