Yasir Ali

πŸš€ I'm a data-driven Digital Commerce Leader focused on turning marketing strategy into measurable revenue growth.

I've spent 11+ years in the trenches of performance marketing, not just managing campaigns, but building the systems, teams, and strategies that help businesses scale sustainably.

Here's what that looks like in practice:

πŸš€ Drove 7x sales growth across a portfolio of 6 US-based e-commerce websites

πŸ‘₯ Led 60+ cross-functional team members to build and deliver scalable marketing solutions

πŸ”„ Rebuilt the USA-Europe-based client retention framework, helping move retention from 60% toward a 90% target

πŸ“ˆ Scaled a Pakistan-based e-commerce business from 1M β†’ 15M in monthly revenue

πŸ’° Doubled the revenue of a Dubai-based e-commerce startup in just 6 months


I believe great digital growth isn't just about spending more on ads.

It's about having the right strategy, people, data, systems, and execution working together.

That's where I do my best work. πŸš€

Yasir Ali | Cal.com