This guide explains how to integrate Cal.com Routing Forms with your existing forms and client applications, enabling seamless data forwarding and dynamic routing decisions.

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What is Headless Routing?

Headless Routing allows you to use your own custom forms (on your website, application, or landing pages) while leveraging Cal.com’s powerful routing logic. Instead of requiring users to fill out a Cal.com Routing Form directly, you can:
  1. Collect data through your own forms
  2. Pass that data to Cal.com via URL parameters
  3. Let Cal.com handle the routing decision-making
  4. Direct users to the appropriate booking flow
This approach provides a completely seamless user experience while maintaining centralized routing control within Cal.com.

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How It Works

The headless routing flow follows these steps:
  1. User fills out your custom form on your website or application
  2. Form data is collected (e.g., name, email, company size, urgency)
  3. Data is forwarded to Cal.com as URL parameters
  4. Cal.com Routing Form processes the parameters
  5. User is directed to the appropriate booking page or outcome(e.g. redirecting to an external webpage or showing a Custom Page with a message)

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Implementation Steps

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1. Create Your Routing Form

First, create a Routing Form in Cal.com with fields that will receive data from your external form:
  1. Navigate to Routing Forms
  2. Create a new Routing Form
  3. Add fields that match the data you’ll collect:
    • Use clear field identifiers (e.g., firstName, lastName, email, companySize)
    • These identifiers will be used as URL parameter names
  4. Configure routing logic based on these fields

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2. Prepare Your External Form

Your external form should:
  • Collect the necessary information
  • Match field names to your Routing Form identifiers
  • Construct the URL with parameters

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3. Pass Data via URL Parameters

Construct the headless routing URL with your form data: 
https://your-org.cal.com/router?form=YOUR_FORM_ID&firstName=John&lastName=Doe&[email protected]&companySize=10-100
Important considerations:
  • URL encode special characters (e.g., + becomes %2B)
  • All parameter names must match your Routing Form field identifiers
  • The form parameter should be the your Routing Form ID that you see on in your Routing Form URL. e.g. for https://app.cal.com/routing/route-builder/8cfd7889-9043-4e20-9a09-db8e2c9f747c, the Routing Form ID is 8cfd7889-9043-4e20-9a09-db8e2c9f747c

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Using Attributes for Team Member Routing

Headless routing works seamlessly with Cal.com’s attribute-based routing system. This allows you to dynamically route bookings to specific team members based on attributes like:
  • Service type (e.g., Sales, Support, Technical)
  • Language preferences
  • Geographic region
  • Product expertise
  • Custom attributes specific to your organization

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How Attribute Routing Works

  1. Set up attributes in your organization settings
  2. Assign attributes to team members
  3. Configure your Routing Form to match fields with attributes
  4. Pass attribute values via URL parameters from your custom form
For example, if you have a service attribute, you can pass it directly: 
/router?form={FORM_ID}&service=Technical%20Support&[email protected]
Cal.com will automatically match this to team members who have the “Technical Support” attribute assigned. Learn more about setting up attribute-based routing →

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Troubleshooting

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Common Issues

Parameters not being recognized:
  • Verify field identifiers match exactly
  • Check for typos in parameter names
  • Ensure proper URL encoding
Routing not working as expected:
  • Test the Routing Form directly first
  • Verify all required fields are included
  • Check routing logic configuration

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Try It Out

You can experiment with a live example in this CodeSandbox demo.