Customizable routing logic
Route leads by any variable you need or can think of.

Avoid long sales cycles
Instant meetings allow for time-to-lead to not just be fast, but instant.

Avoid unqualified meetings
Qualify before the meeting, not after it wastes a rep’s calendar.

No complaints about fair leads
Distribute meetings based on seniority or close rates, not gut feel or manual round robins.

No more one way or CRM syncs
Two-way syncs keep pipeline ownership and analytics aligned automatically.

No limit workflows
Trigger sms, emails, routing, or handoffs automatically at every booking event.


Daniel Westgarth
COO at Deel

How one of the top 5 fastest growing startups in history is using Cal.com for smarter routing
“At Deel over 1,200 team members use Cal.com for customer success, support, and sales. Deel's sales team has seen a 15% increase in close rates, along with enabling guests to join a call directly from the scheduling page whenever an agent was available."
Want to see your sales funnel in Cal.com?
In 15 minutes, we'll map your current flow and show how Cal.com can automate scheduling and lead distribution.
