Workflows for events & event planning

Workflows for Events and Event Planning | Cal.com Scheduling Automation

Automate event scheduling, reminders, and communication with Cal.com workflows. Simplify planning for conferences, workshops, and meetups using open scheduling infrastructure trusted by teams and enterprises.

Workflow/Events & event planning reminder workflowSave

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Sender name

Cal.com

Message template

Reminder

Trusted by fast-growing companies around the world

How Cal.com automates event planning workflows

Turn event scheduling chaos into a streamlined process using Cal.com’s powerful workflow automation. Manage invitations, reminders, and post-event follow-ups in one place.

01

Set up your event trigger

Choose when your workflow starts—such as when an attendee registers, a session is added, or before the event begins.

02

Automate actions and notifications

Send personalized invites, reminders, and updates to attendees via email, SMS, or WhatsApp. Keep everyone informed at every stage.

03

Customize event messages and branding

Fully tailor communication templates to match your event’s theme, schedule, and brand, ensuring a consistent attendee experience.

Why automate event planning with Cal.com workflows?

Automating event workflows reduces manual work, prevents no-shows, and delivers a professional experience for attendees and organizers.

Meeting reminder

now

Hi, this is a reminder that your events & event planning meeting with Alex is in 30 mins

…
01

Reduce no-shows with automated reminders

Automatically notify attendees about upcoming sessions, schedule changes, or required confirmations to boost attendance rates.

Bookings

Today

Tue, 13 May9:00am - 9:30amEvents & event planning kickoff | Q2
Tue, 13 May10:30am - 11:00amEvents & event planning team standup

This week

Tue, 14 May10:30am - 11:00amEvents & event planning review
Tue, 14 May1:00pm - 1:30pmClient follow-up
02

Save time and eliminate manual busywork

Let Cal.com handle attendee confirmations, reminders, and follow-ups so your team can focus on delivering a great event.

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Message template

Reminder
03

Deliver a branded, professional attendee journey

Ensure every touchpoint—from invites to follow-ups—reflects your event brand and provides clear, timely information.
Email subjectAdd variable

Are you joining the events & event planning session on {EVENT_DATE}

Normal BIlink

Hi {ATTENDEE},

Please confirm if you're still planning to attend by clicking the button below:

{CONFIRM_ATTENDANCE}

This reminder was triggered by a Workflow in Cal.

04

Centralize and track all event communications

Manage all attendee interactions in one dashboard. Track confirmations, cancellations, and engagement for every session.

Key features for event planners and teams

Cal.com brings open, flexible scheduling automation to every type of event, from conferences to webinars.

Multi-channel attendee notifications

Reach attendees via email, SMS, WhatsApp, or all three. Increase engagement and reduce missed sessions.

Flexible workflow triggers for event milestones

Start workflows when attendees register, sessions change, or before/after key event moments.

Bulk actions for large-scale events

Automate invitations, reminders, and follow-ups for hundreds or thousands of attendees at once.

Branded, customizable communication templates

Edit invite, reminder, and update messages to reflect your event’s style and audience.

Seamless integration with event tools and calendars

Connect Cal.com with your event management software, CRM, or calendars for a unified scheduling experience.

API-first architecture for custom automation

Developers can build unique scheduling flows or integrate with any event tech stack using Cal.com’s robust API.

See how workflows keep your scheduling on track

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in sync with your meetings

Connects to Slack, Salesforce, and 100+ more. Bookings show up where your team already works.

Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
  • Google CalendarSprawdza konflikty w kalendarzach i dodaje rezerwację.
  • Zoom VideoDaje każdej rezerwacji własny link do spotkania.
  • SalesforceZapisuje spotkanie przy kontakcie i kieruje do właściciela.
  • HubSpot CRMDodaje rezerwacje do kontaktów i transakcji.
  • SlackPowiadamia zespół od razu po rezerwacji spotkania.
  • StripePobiera płatność po rezerwacji terminu.
  • FramerOsadza stronę rezerwacji w witrynie Framer.
  • ElevenLabsDaje agentom głosowym realistyczny głos AI.
  • LinearUstawia status poza biurem z kalendarza.
  • Meta PixelMierzy rezerwacje z kampanii reklam Meta.
  • UmamiLiczy wizyty na stronie rezerwacji, prywatnie.
  • WhatsAppSpotyka się z gośćmi na czacie WhatsApp lub w wideorozmowie.

Frequently asked questions

These are some of our most frequently asked questions.

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Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

  • Thrilled with this scheduling app—it's a game-changer. The intuitive interface and advanced features streamline my time management. The standout, however, is the incredible support team—swift, expert responses to every query. A perfect combo for seamless scheduling and top-notch customer service. P.s. Way better than Calendly
    Mickeyna Trustpilot
  • I just migrated from calendly to cal.com I'm liking it so far. I wasn't particularly displeased with calendly. It's fine. But I like that cal is OSS and my sub to calendly was coming up for renewal so I thought I'd check it out. Looks good.
    Kent C. Dodds 🌌@kentcdodds na X
  • 2 days of using @calcom is enough to never look back at calendly
    Anuvesh Singh@singh_anuvesh na X
  • Without a doubt the best calendar/scheduling application I have ever used. It has all of the advanced features I need while also being insanely intuitive and straightforward for both end-users and booking recipients. Love it!!
    davidvkimballna Trustpilot
  • (finally) made the move to @calcom after I couldn't find how to edit events in the calendly dashboard and I must say - dash is 10/10 Bravo @peer_rich and team (I should have moved over years ago!) OSS fam
    Ant Wilson@AntWilson na X
  • One of the best tools for scheduling and my favorite after so many other options tried.
    Denisna Product Hunt
  • more elegant than Calendly, more open than Savvycal, cal.com works and it feels just right.
    flo merianna Product Hunt
  • This platform's open-source nature and flexible licensing are a developer's dream. Self-hosting and white-labeling empower personalization and seamless integration.
    Ahmed Elnaggarna Product Hunt
  • for the love of me, why do people still use Calendly? Just today I have seen products reference Calendly while they know of @calcom It's a no brainer for me to use , their brand is amazing, cool team + they even have more compelling features 🤷
    Rotimi Best@rotimi_best na X
  • Amazing. I've been sharing it with everyone I know. It's helped me create more events spontaneously, because of how smooth it is compared to Calendly and Harmonizely.
    Benna Product Hunt
  • Very easy to set up and start. Connected with my Google calendar without any problem. Connecting with Microsoft gives me an error. But other than that the user interface is very good.
    Pankaj Dixitna Product Hunt
  • Just gave it a go and it's definitely the easiest meeting I've ever scheduled! No context switching, no distractions, and works even better on mobile too.
    Aria Minaeina Product Hunt

Trusted by fast-growing companies around the world

Automate your event planning today

Let Cal.com workflows handle the busywork. Sign up to simplify scheduling, boost attendance, and deliver a memorable event experience.

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