Workflows for marketing automation

Automate your marketing workflows with Cal.com

Easily connect scheduling with your marketing automation platforms using Cal.com.

Workflow/Marketing automation reminder workflowSave

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Sender name

Cal.com

Message template

Reminder

Trusted by fast-growing companies around the world

How Cal.com connects your marketing workflow

Combine automated marketing tools with seamless scheduling for better campaigns.

01

Connect your CRM

Integrate Cal.com with your CRM automation processes to sync bookings.

02

Trigger campaigns automatically

Use workflow automation marketing tools to launch campaigns based on bookings.

03

Personalize follow-ups

Send automated, personalized communications after every meeting.

Why use Cal.com for marketing automation

Get more from your marketing automation platforms by simplifying scheduling.

Meeting reminder

now

Hi, this is a reminder that your marketing automation meeting with Alex is in 30 mins

…
01

Boost campaign efficiency

Automate your marketing scheduling and follow-ups to save time.

Bookings

Today

Tue, 13 May9:00am - 9:30amMarketing automation kickoff | Q2
Tue, 13 May10:30am - 11:00amMarketing automation team standup

This week

Tue, 14 May10:30am - 11:00amMarketing automation review
Tue, 14 May1:00pm - 1:30pmClient follow-up
02

Reduce manual work

Eliminate repetitive tasks using integrated workflow automation marketing.

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Message template

Reminder
03

Personalize your outreach

Connect with your leads at the right moment, every time.
Email subjectAdd variable

Are you joining the marketing automation session on {EVENT_DATE}

Normal BIlink

Hi {ATTENDEE},

Please confirm if you're still planning to attend by clicking the button below:

{CONFIRM_ATTENDANCE}

This reminder was triggered by a Workflow in Cal.

04

Keep everything in sync

Sync bookings and marketing data across all your marketing automation tools.

Features to power your marketing automation

Advanced scheduling features built for modern marketing teams.

CRM integration

Connect Cal.com with your favorite CRM for seamless data flow.

Custom triggers

Set up booking-based automations to launch marketing workflows.

Personalized messaging

Send tailored follow-ups and reminders to your leads.

Open-source flexibility

Adapt Cal.com to fit your unique automated marketing tools.

API-first architecture

Build custom marketing automation workflow integrations.

Self-hosted option

Host Cal.com on your own stack for full control.

See how workflows keep your scheduling on track

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in sync with your meetings

Connects to Slack, Salesforce, and 100+ more. Bookings show up where your team already works.

Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
  • Google CalendarSprawdza konflikty w kalendarzach i dodaje rezerwację.
  • Zoom VideoDaje każdej rezerwacji własny link do spotkania.
  • SalesforceZapisuje spotkanie przy kontakcie i kieruje do właściciela.
  • HubSpot CRMDodaje rezerwacje do kontaktów i transakcji.
  • SlackPowiadamia zespół od razu po rezerwacji spotkania.
  • StripePobiera płatność po rezerwacji terminu.
  • FramerOsadza stronę rezerwacji w witrynie Framer.
  • ElevenLabsDaje agentom głosowym realistyczny głos AI.
  • LinearUstawia status poza biurem z kalendarza.
  • Meta PixelMierzy rezerwacje z kampanii reklam Meta.
  • UmamiLiczy wizyty na stronie rezerwacji, prywatnie.
  • WhatsAppSpotyka się z gośćmi na czacie WhatsApp lub w wideorozmowie.

Frequently asked questions

These are some of our most frequently asked questions.

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Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

  • Thrilled with this scheduling app—it's a game-changer. The intuitive interface and advanced features streamline my time management. The standout, however, is the incredible support team—swift, expert responses to every query. A perfect combo for seamless scheduling and top-notch customer service. P.s. Way better than Calendly
    Mickeyna Trustpilot
  • I just migrated from calendly to cal.com I'm liking it so far. I wasn't particularly displeased with calendly. It's fine. But I like that cal is OSS and my sub to calendly was coming up for renewal so I thought I'd check it out. Looks good.
    Kent C. Dodds 🌌@kentcdodds na X
  • 2 days of using @calcom is enough to never look back at calendly
    Anuvesh Singh@singh_anuvesh na X
  • Without a doubt the best calendar/scheduling application I have ever used. It has all of the advanced features I need while also being insanely intuitive and straightforward for both end-users and booking recipients. Love it!!
    davidvkimballna Trustpilot
  • (finally) made the move to @calcom after I couldn't find how to edit events in the calendly dashboard and I must say - dash is 10/10 Bravo @peer_rich and team (I should have moved over years ago!) OSS fam
    Ant Wilson@AntWilson na X
  • One of the best tools for scheduling and my favorite after so many other options tried.
    Denisna Product Hunt
  • more elegant than Calendly, more open than Savvycal, cal.com works and it feels just right.
    flo merianna Product Hunt
  • This platform's open-source nature and flexible licensing are a developer's dream. Self-hosting and white-labeling empower personalization and seamless integration.
    Ahmed Elnaggarna Product Hunt
  • for the love of me, why do people still use Calendly? Just today I have seen products reference Calendly while they know of @calcom It's a no brainer for me to use , their brand is amazing, cool team + they even have more compelling features 🤷
    Rotimi Best@rotimi_best na X
  • Amazing. I've been sharing it with everyone I know. It's helped me create more events spontaneously, because of how smooth it is compared to Calendly and Harmonizely.
    Benna Product Hunt
  • Very easy to set up and start. Connected with my Google calendar without any problem. Connecting with Microsoft gives me an error. But other than that the user interface is very good.
    Pankaj Dixitna Product Hunt
  • Just gave it a go and it's definitely the easiest meeting I've ever scheduled! No context switching, no distractions, and works even better on mobile too.
    Aria Minaeina Product Hunt

Trusted by fast-growing companies around the world

Try Cal.com for marketing automation

Connect your scheduling and marketing workflows today.

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