Routing for PR agencies

Routing for PR agencies

Automate client lead routing for modern PR teams

PR agencies routing formSave
1. How many people work at your company?Required

Label

How many people work at your company?

Identifier

company-size

Type

Single selection

Options

Manually addFrom attributeCompany size (3 of 4)
2. What services are you interested in?Required
3. What country are you based in?Required
4. What's your timeline for getting started?Required
Add question

Trusted by fast-growing companies around the world

Simple steps to automate client lead routing

Automatically direct media inquiries, client requests, and new business leads to the right PR specialist with Cal.com.

01

Set up customized routing forms

Create branded forms to capture essential details about each inquiry, such as topic, urgency, and company size.

02

Gather information from clients and media

Clients and journalists fill out your routing form, providing the details you need to assign the right team member.

03

Smart routing assigns to the right PR expert

Based on responses, Cal.com instantly routes bookings to the most relevant PR consultant or team.

Key benefits for PR agencies

Transform your agency's client engagement with automated, intelligent scheduling and lead routing.

Customer

Form answers

ImmigrationFrance
SalesforceHubSpot
Booked

Enterprise round robin

Alex Fisher

ImmigrationFrance
01

Faster response to media and client inquiries

Cal.com ensures urgent or high-value requests are routed to the right specialist, enabling your team to respond quickly and win more coverage.
Salesforce

Owned account found

Assign to account owner

YesNo

Assign to owner

Direct to account owner

CustomerOwner

Event scheduled

Round robin

Find an available host

EMR Sales
02

Streamlined scheduling for diverse PR teams

Handle multiple service lines and client types by routing leads based on topic, industry, or campaign focus.

Routed to this week

Benny above avg.
03

Seamless integration with your PR tech stack

Connect Cal.com to your CRM, comms tools, and email for end-to-end workflow automation.
Company sizeAny in>500

Send booker to

Event TypeEU Enterprise

And direct to team member

WhenAllmatch

InterestsAny inImmigrationCountryAny inAttribute
04

Data-driven insights for agency growth

Track inquiry types, response times, and team workload to optimize operations and demonstrate value to clients.

Essential features for scalable PR agency workflows

Flexible, open scheduling infrastructure designed for fast-paced communications teams.

Attribute-based routing

Route incoming leads to team members specializing in the relevant industry, service, or client size.

Ownership assignment

Automatically assign repeat clients or media contacts to the appropriate account manager or PR lead.

Advanced routing analytics

Monitor booking trends, campaign workload, and response times for transparent reporting and optimization.

Fully customizable forms

Tailor intake forms with your agency branding and gather exactly the information you need.

Multi-step workflows

Guide clients and journalists through a seamless, step-by-step process for consultation or briefing requests.

API-first architecture

Integrate Cal.com into your agency’s website, client portal, or CRM with powerful APIs and webhooks.

All your key tools in sync with your meetings

Connects to Slack, Salesforce, and 100+ more. Bookings show up where your team already works.

Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
  • Google CalendarVerifica conflitos em todos os calendários e adiciona o agendamento.
  • Zoom VideoDá a cada agendamento seu próprio link de reunião.
  • SalesforceRegistra a reunião no contato e encaminha ao responsável.
  • HubSpot CRMAdiciona agendamentos a contatos e negócios.
  • SlackAvisa a equipe assim que uma reunião é agendada.
  • StripeCobra quando o horário é agendado.
  • FramerColoca sua página de agendamento em um site Framer.
  • ElevenLabsDá aos agentes de voz uma voz de IA realista.
  • LinearDefine seu status como ausente pelo calendário.
  • Meta PixelMede agendamentos das suas campanhas de anúncios Meta.
  • UmamiConta visitas à sua página de agendamento, com privacidade.
  • WhatsAppAtende seus participantes em um chat ou videochamada no WhatsApp.

Frequently asked questions

These are some of our most frequently asked questions.

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Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

  • Thrilled with this scheduling app—it's a game-changer. The intuitive interface and advanced features streamline my time management. The standout, however, is the incredible support team—swift, expert responses to every query. A perfect combo for seamless scheduling and top-notch customer service. P.s. Way better than Calendly
    Mickeyem Trustpilot
  • I just migrated from calendly to cal.com I'm liking it so far. I wasn't particularly displeased with calendly. It's fine. But I like that cal is OSS and my sub to calendly was coming up for renewal so I thought I'd check it out. Looks good.
    Kent C. Dodds 🌌@kentcdodds em X
  • 2 days of using @calcom is enough to never look back at calendly
    Anuvesh Singh@singh_anuvesh em X
  • Without a doubt the best calendar/scheduling application I have ever used. It has all of the advanced features I need while also being insanely intuitive and straightforward for both end-users and booking recipients. Love it!!
    davidvkimballem Trustpilot
  • (finally) made the move to @calcom after I couldn't find how to edit events in the calendly dashboard and I must say - dash is 10/10 Bravo @peer_rich and team (I should have moved over years ago!) OSS fam
    Ant Wilson@AntWilson em X
  • One of the best tools for scheduling and my favorite after so many other options tried.
    Denisem Product Hunt
  • more elegant than Calendly, more open than Savvycal, cal.com works and it feels just right.
    flo merianem Product Hunt
  • This platform's open-source nature and flexible licensing are a developer's dream. Self-hosting and white-labeling empower personalization and seamless integration.
    Ahmed Elnaggarem Product Hunt
  • for the love of me, why do people still use Calendly? Just today I have seen products reference Calendly while they know of @calcom It's a no brainer for me to use , their brand is amazing, cool team + they even have more compelling features 🤷
    Rotimi Best@rotimi_best em X
  • Amazing. I've been sharing it with everyone I know. It's helped me create more events spontaneously, because of how smooth it is compared to Calendly and Harmonizely.
    Benem Product Hunt
  • Very easy to set up and start. Connected with my Google calendar without any problem. Connecting with Microsoft gives me an error. But other than that the user interface is very good.
    Pankaj Dixitem Product Hunt
  • Just gave it a go and it's definitely the easiest meeting I've ever scheduled! No context switching, no distractions, and works even better on mobile too.
    Aria Minaeiem Product Hunt

Trusted by fast-growing companies around the world

Upgrade your PR agency's scheduling

Automate lead routing and client engagement. Try Cal.com today.

Get startedTalk to sales