Smarter lead routing for marketing teams

Smarter lead routing for marketing teams

Automate your marketing workflows and accelerate campaign results with intelligent, flexible scheduling and lead routing from Cal.com.

Automate your marketing workflows and accelerate campaign results with intelligent, flexible scheduling and lead routing from Cal.com.

A Cal.com routing form set up for marketing, with questions focused on campaign source, product interest, and company size.

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

How intelligent routing transforms marketing operations

How intelligent routing transforms marketing operations

See how Cal.com helps marketing teams turn every incoming lead or meeting request into a streamlined, campaign-ready opportunity.

See how Cal.com helps marketing teams turn every incoming lead or meeting request into a streamlined, campaign-ready opportunity.

01

Design your marketing routes

Set up dynamic routing forms to capture campaign source, lead intent, and qualification data—ensuring every lead is guided to the right marketer or campaign.

02

Capture and qualify leads instantly

Customize forms to collect campaign parameters, qualifying details, and preferences, so only the best-fit leads move forward—no manual review needed.

03

Route to the right marketing specialist

Automatically assign leads or meeting requests to the most relevant marketer or campaign owner based on attributes like region, product interest, or campaign type.

Key benefits for modern marketing teams

Key benefits for modern marketing teams

Unlock more revenue, better campaign performance, and increased productivity with advanced routing and scheduling.

Unlock more revenue, better campaign performance, and increased productivity with advanced routing and scheduling.

01

Boost conversion rates

Engage leads faster by routing them to the right specialist or campaign, reducing response times and improving chances of conversion.

02

Automate campaign handoffs

Eliminate manual triage by automatically assigning leads to the right campaign owner or nurture sequence, ensuring no opportunities slip through the cracks.

03

Personalized customer journeys

Deliver tailored experiences by routing prospects based on campaign source, interests, or stage in the funnel.

04

Measure and optimize performance

Track routing efficiency, campaign touchpoints, and lead engagement right from your Cal.com dashboard.

Features designed for marketing teams

Features designed for marketing teams

Flexible, powerful tools for every stage of your marketing workflow.

Flexible, powerful tools for every stage of your marketing workflow.

Attribute-based lead routing

Route meeting requests and demo bookings based on lead source, campaign, region, or product interest for precision targeting.

CRM and marketing automation integrations

Connect seamlessly with HubSpot, Salesforce, Marketo, and more to sync leads and campaign data.

Customizable qualification forms

Build branded, multi-step forms to qualify leads and segment them for the right nurture sequence or event.

Automated campaign assignment

Assign bookings to campaign owners or regional marketers automatically, reducing manual effort.

Secure self-hosting and privacy controls

Keep sensitive campaign and lead data secure with self-hosted deployment options.

Actionable analytics and insights

Monitor campaign routing, conversion rates, and team performance to fine-tune your marketing strategy.

Alle Ihre wichtigsten Werkzeuge synchron mit Ihren Besprechungen

Cal.com funktioniert mit allen Apps, die bereits in Ihrem Workflow sind, und sorgt dafür, dass alles perfekt zusammenarbeitet.

Alle Ihre wichtigsten Werkzeuge synchron mit Ihren Besprechungen

Cal.com funktioniert mit allen Apps, die bereits in Ihrem Workflow sind, und sorgt dafür, dass alles perfekt zusammenarbeitet.

Alle Ihre wichtigsten Werkzeuge synchron mit Ihren Besprechungen

Cal.com funktioniert mit allen Apps, die bereits in Ihrem Workflow sind, und sorgt dafür, dass alles perfekt zusammenarbeitet.

Häufig gestellte Fragen

Häufig gestellte Fragen

Dies sind einige unserer am häufigsten gestellten Fragen.

Dies sind einige unserer am häufigsten gestellten Fragen.

How does Cal.com help marketing teams qualify and route leads more effectively?

Cal.com enables marketing teams to build custom routing forms that ask qualifying questions based on campaign, region, or product interest. The platform then automatically assigns leads or meeting requests to the best-fit marketer or campaign owner, removing manual steps and accelerating response times.

Can Cal.com integrate with our marketing automation and CRM tools?

Yes, Cal.com offers native integrations with leading marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This ensures all lead and campaign data flows seamlessly into your existing systems.

Is it possible to personalize the booking experience for different campaigns or audiences?

Absolutely. Cal.com lets you create tailored booking pages and routing forms for each campaign, enabling personalized messaging, branding, and qualification steps that match your target audience.

How does Cal.com support account-based marketing (ABM) workflows?

With Cal.com, you can route high-value accounts and prospects directly to dedicated ABM marketers or campaign owners, using CRM ownership data and custom attributes to ensure a seamless, high-touch experience.

What privacy features are available for sensitive marketing data?

Cal.com supports self-hosting and advanced privacy controls, giving your marketing team full control over sensitive lead and campaign data, and ensuring compliance with your data policies.

Can Cal.com handle multi-region or multilingual campaign routing?

Yes, Cal.com supports global teams with region-based routing, timezone intelligence, and the ability to create multilingual forms, so you can engage leads from different geographies efficiently.

How quickly can our marketing team get started with Cal.com?

Most marketing teams can set up their first routing workflows in under an hour. With no-code forms, pre-built integrations, and detailed guides in the Cal.com Help Center, your team can launch faster and start optimizing campaign results right away.

How does Cal.com help marketing teams qualify and route leads more effectively?

Cal.com enables marketing teams to build custom routing forms that ask qualifying questions based on campaign, region, or product interest. The platform then automatically assigns leads or meeting requests to the best-fit marketer or campaign owner, removing manual steps and accelerating response times.

Can Cal.com integrate with our marketing automation and CRM tools?

Yes, Cal.com offers native integrations with leading marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This ensures all lead and campaign data flows seamlessly into your existing systems.

Is it possible to personalize the booking experience for different campaigns or audiences?

Absolutely. Cal.com lets you create tailored booking pages and routing forms for each campaign, enabling personalized messaging, branding, and qualification steps that match your target audience.

How does Cal.com support account-based marketing (ABM) workflows?

With Cal.com, you can route high-value accounts and prospects directly to dedicated ABM marketers or campaign owners, using CRM ownership data and custom attributes to ensure a seamless, high-touch experience.

What privacy features are available for sensitive marketing data?

Cal.com supports self-hosting and advanced privacy controls, giving your marketing team full control over sensitive lead and campaign data, and ensuring compliance with your data policies.

Can Cal.com handle multi-region or multilingual campaign routing?

Yes, Cal.com supports global teams with region-based routing, timezone intelligence, and the ability to create multilingual forms, so you can engage leads from different geographies efficiently.

How quickly can our marketing team get started with Cal.com?

Most marketing teams can set up their first routing workflows in under an hour. With no-code forms, pre-built integrations, and detailed guides in the Cal.com Help Center, your team can launch faster and start optimizing campaign results right away.

How does Cal.com help marketing teams qualify and route leads more effectively?

Cal.com enables marketing teams to build custom routing forms that ask qualifying questions based on campaign, region, or product interest. The platform then automatically assigns leads or meeting requests to the best-fit marketer or campaign owner, removing manual steps and accelerating response times.

Can Cal.com integrate with our marketing automation and CRM tools?

Yes, Cal.com offers native integrations with leading marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This ensures all lead and campaign data flows seamlessly into your existing systems.

Is it possible to personalize the booking experience for different campaigns or audiences?

Absolutely. Cal.com lets you create tailored booking pages and routing forms for each campaign, enabling personalized messaging, branding, and qualification steps that match your target audience.

How does Cal.com support account-based marketing (ABM) workflows?

With Cal.com, you can route high-value accounts and prospects directly to dedicated ABM marketers or campaign owners, using CRM ownership data and custom attributes to ensure a seamless, high-touch experience.

What privacy features are available for sensitive marketing data?

Cal.com supports self-hosting and advanced privacy controls, giving your marketing team full control over sensitive lead and campaign data, and ensuring compliance with your data policies.

Can Cal.com handle multi-region or multilingual campaign routing?

Yes, Cal.com supports global teams with region-based routing, timezone intelligence, and the ability to create multilingual forms, so you can engage leads from different geographies efficiently.

How quickly can our marketing team get started with Cal.com?

Most marketing teams can set up their first routing workflows in under an hour. With no-code forms, pre-built integrations, and detailed guides in the Cal.com Help Center, your team can launch faster and start optimizing campaign results right away.

Glauben Sie uns nicht einfach so

Unsere Nutzer sind unsere besten Botschafter. Entdecken Sie, warum wir die erste Wahl für die Terminplanung sind.

Glauben Sie uns nicht einfach so

Unsere Nutzer sind unsere besten Botschafter. Entdecken Sie, warum wir die erste Wahl für die Terminplanung sind.

Glauben Sie uns nicht einfach so

Unsere Nutzer sind unsere besten Botschafter. Entdecken Sie, warum wir die erste Wahl für die Terminplanung sind.

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Frei Ihre Zeit auf. Wir kümmern uns um Ihre Terminplanung. Probieren Sie Cal.com jetzt aus!

Ready to optimize every campaign and lead handoff? Try Cal.com for marketing teams today.