Effortless lead routing for real estate sales teams

Effortless lead routing for real estate sales teams

Connect property buyers and sellers with the right agents every time using Cal.com's open scheduling infrastructure.

Connect property buyers and sellers with the right agents every time using Cal.com's open scheduling infrastructure.

Real estate routing form showing questions about property type, location, and budget to match leads with the right agent.

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

How automated routing works for real estate teams

How automated routing works for real estate teams

Route buyers and sellers to the right real estate agent in just a few clicks.

Route buyers and sellers to the right real estate agent in just a few clicks.

01

Set up tailored routing forms

Create custom booking forms that capture property type, location, budget, and buyer or seller status. These forms ensure each lead provides the right details before scheduling.

Create form template for real estate lead routing, prompting users to add questions about property needs.

02

Gather lead information

Let prospective clients fill out forms on your website or landing pages—collecting vital information needed to match them with the right agent.

03

Connect leads to the right agent

Based on each lead’s responses, Cal.com automatically routes them to the most suitable real estate agent, ensuring a faster and more relevant experience.

Automated routing interface showing real estate agents being assigned leads based on specialty or region.

Why real estate teams choose Cal.com

Why real estate teams choose Cal.com

Unlock productivity and close deals faster with smarter lead routing.

Unlock productivity and close deals faster with smarter lead routing.

Attribute-based routing form for real estate showing a lead matched with an agent based on property type and location.

01

Increase agent productivity

Automate lead assignment and reduce manual coordination so agents spend more time selling and less time managing bookings.

02

Accelerate deal cycles

Instantly connect motivated buyers and sellers with the most relevant agent, resulting in faster follow-ups and higher conversion rates.

Ownership assignment interface for real estate, directing repeat clients to their original agent or assigning new leads to available agents.
Bar graph displaying routing insights for real estate agents, showing bookings per agent over the week.

03

Deliver a better client experience

Ensure every client is matched with an agent who understands their needs, improving satisfaction and engagement from the first interaction.

04

Gain actionable insights

Track routing performance and agent workloads with built-in analytics, helping you optimize team efficiency and client outcomes.

Customizable routing logic for real estate, matching leads to agents by property type, specialization, and location.

Key features for real estate sales routing

Key features for real estate sales routing

Flexible, reliable, and built for growth—discover what sets Cal.com apart.

Flexible, reliable, and built for growth—discover what sets Cal.com apart.

Customizable routing forms

Easily build dynamic forms to capture property preferences, locations, budgets, and more for precise lead qualification.

Attribute-based routing logic

Assign leads automatically based on property type, location, agent specialty, or language—no more manual sorting.

CRM and real estate platform integrations

Sync with your CRM or property management tools to keep client records and bookings up to date.

Ownership assignment

Always route repeat clients or returning leads to their designated agent for a seamless relationship.

Multi-agent round robin

Distribute new leads evenly among agents or prioritize based on custom attributes such as expertise or availability.

Real-time analytics and reporting

Monitor routing performance, track agent utilization, and optimize workflows with actionable insights.

Alle Ihre wichtigsten Werkzeuge synchron mit Ihren Besprechungen

Cal.com funktioniert mit allen Apps, die bereits in Ihrem Workflow sind, und sorgt dafür, dass alles perfekt zusammenarbeitet.

Alle Ihre wichtigsten Werkzeuge synchron mit Ihren Besprechungen

Cal.com funktioniert mit allen Apps, die bereits in Ihrem Workflow sind, und sorgt dafür, dass alles perfekt zusammenarbeitet.

Alle Ihre wichtigsten Werkzeuge synchron mit Ihren Besprechungen

Cal.com funktioniert mit allen Apps, die bereits in Ihrem Workflow sind, und sorgt dafür, dass alles perfekt zusammenarbeitet.

Häufig gestellte Fragen

Häufig gestellte Fragen

Dies sind einige unserer am häufigsten gestellten Fragen.

Dies sind einige unserer am häufigsten gestellten Fragen.

How does Cal.com routing help real estate teams manage leads more efficiently?

Cal.com automatically collects client preferences and requirements, then matches each inquiry to the most suitable agent—eliminating manual distribution and follow-up delays. This ensures faster response times and higher conversion rates for your team.

Can routing forms be customized for different real estate services, such as residential and commercial?

Yes. Cal.com's routing forms are fully customizable, allowing you to create distinct intake flows for residential, commercial, rentals, or luxury listings. Tailor questions and routing logic to fit your unique business segments.

Does Cal.com integrate with popular real estate CRMs like Salesforce or HubSpot?

Absolutely. Cal.com offers integrations with leading CRMs, allowing all lead and booking data to sync with your existing sales pipeline. This ensures agents always have up-to-date information for every client.

Can I route repeat clients to their original agent automatically?

Yes. With ownership assignment, Cal.com ensures repeat buyers or sellers are directed to their original agent, preserving valuable client relationships and supporting consistent service.

Is it possible to embed Cal.com routing forms on my agency's website or marketing landing pages?

Definitely. You can embed routing forms directly on your website or landing pages, delivering a seamless scheduling experience for prospective clients without redirecting them away from your online presence.

How does attribute-based routing improve the lead assignment process for real estate agencies?

Attribute-based routing matches leads to agents by criteria such as property type, location, price range, or language spoken. This ensures every inquiry reaches the agent best equipped to help, improving outcomes for both your team and your clients.

What are the implementation options for real estate agencies concerned about data security?

Cal.com can be self-hosted or run in the cloud. Self-hosting ensures your client and deal data stays within your infrastructure, meeting compliance requirements and offering full control over security.

How does Cal.com routing help real estate teams manage leads more efficiently?

Cal.com automatically collects client preferences and requirements, then matches each inquiry to the most suitable agent—eliminating manual distribution and follow-up delays. This ensures faster response times and higher conversion rates for your team.

Can routing forms be customized for different real estate services, such as residential and commercial?

Yes. Cal.com's routing forms are fully customizable, allowing you to create distinct intake flows for residential, commercial, rentals, or luxury listings. Tailor questions and routing logic to fit your unique business segments.

Does Cal.com integrate with popular real estate CRMs like Salesforce or HubSpot?

Absolutely. Cal.com offers integrations with leading CRMs, allowing all lead and booking data to sync with your existing sales pipeline. This ensures agents always have up-to-date information for every client.

Can I route repeat clients to their original agent automatically?

Yes. With ownership assignment, Cal.com ensures repeat buyers or sellers are directed to their original agent, preserving valuable client relationships and supporting consistent service.

Is it possible to embed Cal.com routing forms on my agency's website or marketing landing pages?

Definitely. You can embed routing forms directly on your website or landing pages, delivering a seamless scheduling experience for prospective clients without redirecting them away from your online presence.

How does attribute-based routing improve the lead assignment process for real estate agencies?

Attribute-based routing matches leads to agents by criteria such as property type, location, price range, or language spoken. This ensures every inquiry reaches the agent best equipped to help, improving outcomes for both your team and your clients.

What are the implementation options for real estate agencies concerned about data security?

Cal.com can be self-hosted or run in the cloud. Self-hosting ensures your client and deal data stays within your infrastructure, meeting compliance requirements and offering full control over security.

How does Cal.com routing help real estate teams manage leads more efficiently?

Cal.com automatically collects client preferences and requirements, then matches each inquiry to the most suitable agent—eliminating manual distribution and follow-up delays. This ensures faster response times and higher conversion rates for your team.

Can routing forms be customized for different real estate services, such as residential and commercial?

Yes. Cal.com's routing forms are fully customizable, allowing you to create distinct intake flows for residential, commercial, rentals, or luxury listings. Tailor questions and routing logic to fit your unique business segments.

Does Cal.com integrate with popular real estate CRMs like Salesforce or HubSpot?

Absolutely. Cal.com offers integrations with leading CRMs, allowing all lead and booking data to sync with your existing sales pipeline. This ensures agents always have up-to-date information for every client.

Can I route repeat clients to their original agent automatically?

Yes. With ownership assignment, Cal.com ensures repeat buyers or sellers are directed to their original agent, preserving valuable client relationships and supporting consistent service.

Is it possible to embed Cal.com routing forms on my agency's website or marketing landing pages?

Definitely. You can embed routing forms directly on your website or landing pages, delivering a seamless scheduling experience for prospective clients without redirecting them away from your online presence.

How does attribute-based routing improve the lead assignment process for real estate agencies?

Attribute-based routing matches leads to agents by criteria such as property type, location, price range, or language spoken. This ensures every inquiry reaches the agent best equipped to help, improving outcomes for both your team and your clients.

What are the implementation options for real estate agencies concerned about data security?

Cal.com can be self-hosted or run in the cloud. Self-hosting ensures your client and deal data stays within your infrastructure, meeting compliance requirements and offering full control over security.

Glauben Sie uns nicht einfach so

Unsere Nutzer sind unsere besten Botschafter. Entdecken Sie, warum wir die erste Wahl für die Terminplanung sind.

Glauben Sie uns nicht einfach so

Unsere Nutzer sind unsere besten Botschafter. Entdecken Sie, warum wir die erste Wahl für die Terminplanung sind.

Glauben Sie uns nicht einfach so

Unsere Nutzer sind unsere besten Botschafter. Entdecken Sie, warum wir die erste Wahl für die Terminplanung sind.

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Vertraut von schnell wachsenden Unternehmen auf der ganzen Welt

Frei Ihre Zeit auf. Wir kümmern uns um Ihre Terminplanung. Probieren Sie Cal.com jetzt aus!

Connect buyers and sellers to the right agent and accelerate your sales process—experience Cal.com today.