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01
Choose your trigger
Select what starts your workflow, like new booking, reschedule, cancellation, or time-based reminders before or after a lesson.
02
Add the right actions
Send email, SMS, or WhatsApp to parents and swimmers, update calendars, post to Slack, call webhooks, and log data to your systems.
03
Personalize and launch
Customize content for infant swim lessons, adult swimming lessons, or squads, then activate across instructors, locations, and programs.
01
Fewer no-shows and late arrivals
Automated reminders via email, SMS, and WhatsApp keep families on track. Send confirmations on booking, a day before, and an hour before the lesson. Include pool location, parking tips, what to bring, and coach details. If a lesson is rescheduled or canceled, everyone gets updated instantly. For private swim lessons, add a same-day check-in reminder to maximize attendance and reduce idle pool time across lanes and instructors.
02
Faster booking to revenue
Turn interest into paid lessons with streamlined scheduling and integrated payments. Offer instant booking links for trial classes, private sessions, and recurring packages. Route prospects from swim lessons near me searches to the right coach based on skill, age, and location. Automate invoice reminders and follow-ups so you spend less time chasing payment and more time coaching. Use waitlists and auto-fill for popular slots to keep lanes full.
03
Better parent and swimmer experience
Deliver clear, consistent communication for every age group. Send tailored instructions for infant swim lessons with safety notes and diaper policies, or lap-swim prep for adult swimming lessons. Provide dynamic reminders that include waiver links and pool access details. After each session, automate feedback requests, skill progress updates, and rebooking prompts. The result is a professional experience that builds trust and boosts retention for your swim school.
04
Built for programs of any size
Whether you are an independent instructor or a multi-location swim school, Cal.com scales with you. Assign availability by coach and pool, manage blackout dates, and balance demand across locations. Self-host or use our hosted cloud, and integrate with your CRM, billing, or member management systems. Our open-source, API-first platform lets your developers customize workflows to fit your operations without vendor lock-in.
Multi-channel reminders and updates
Send confirmations, reminders, and post-lesson follow-ups by email, SMS, or WhatsApp. Customize timing for different classes, from parent-tot to endurance training, and include dynamic variables like coach, lane, and pool address.
Advanced routing for the right coach
Match new bookings to the best instructor using rules for age, level, stroke focus, accessibility needs, or language. Ideal for private swim lessons and high-demand programs across multiple locations.
Calendar sync and resource booking
Sync Google, Outlook, and Apple calendars to prevent double booking. Reserve shared resources like lanes or teaching aids so coaches, families, and pools stay aligned without manual coordination.
Payments and packages
Offer single lessons, packages, and memberships. Automate payment collection, retries, receipts, and reminders. Tie bookings to package balances so reschedules and make-ups stay accurate and easy.
Group, 1:1, and recurring events
Support group classes, one-on-ones, and recurring series. Allow families to book several dates at once, manage make-up credits, and set capacity rules per lane and per coach.
Open-source, API-first, and self-hostable
Use our SDKs and APIs to create bespoke booking flows, webhooks to your CRM, and admin dashboards. Self-host for data control and compliance or use our secure cloud.
Get started with lesson-ready automation
Try Cal.com Workflows to keep your lanes full and your families informed. Automate booking, reminders, and payments for private, group, and recurring lessons. Create your free account or request a demo to see it in action.
