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Smarter lead routing for paid advertising teams

Smarter lead routing for paid advertising teams

Connect high-intent prospects to the right PPC specialist every time with Cal.com’s open scheduling and intelligent routing platform.

Connect high-intent prospects to the right PPC specialist every time with Cal.com’s open scheduling and intelligent routing platform.

Cal.com routing form for paid advertising teams, showing campaign and budget qualification questions.

Fidato da aziende in rapida crescita in tutto il mondo

Fidato da aziende in rapida crescita in tutto il mondo

Fidato da aziende in rapida crescita in tutto il mondo

Simple steps to better lead qualification and routing

Simple steps to better lead qualification and routing

Effortlessly move leads from inquiry to the right paid advertising expert with automated workflows.

Effortlessly move leads from inquiry to the right paid advertising expert with automated workflows.

01

Set up your routing forms

Create custom forms to collect vital information about ad spend, goals, and campaign needs before booking.

Create form template for PPC lead routing, showing custom fields for campaign goals and ad platform selection.

02

Let prospects share campaign details

Your leads answer targeted questions about their advertising objectives, budget, and preferred platforms.

03

Route to the right PPC expert

Automatically assign prospects to the best-fit advertising strategist based on their responses and your team’s specialties.

Automated routing UI for a PPC agency, showing paid advertising specialists assigned by team and expertise.

Why Cal.com works for paid advertising teams

Why Cal.com works for paid advertising teams

Unlock efficiency, precision, and higher ROAS with automated scheduling and smart routing.

Unlock efficiency, precision, and higher ROAS with automated scheduling and smart routing.

Attribute-based routing UI for paid advertising, showing matching by industry and country of the lead.

01

Increase client conversion rates

Quickly qualify and route prospects to the most relevant PPC manager, reducing response time and improving win rates.

02

Maximize team utilization

Attribute-based routing ensures leads are distributed based on expertise, availability, and current workload.

Ownership assignment UI for paid advertising, showing client routed to their assigned PPC specialist.
Enhanced insights dashboard for paid advertising, displaying routed leads by PPC specialist and bookings.

03

Boost campaign performance

Connect clients to PPC specialists with experience in their industry or preferred platforms for better results.

04

Gain actionable insights

Analyze booking and routing data to optimize your process and improve your team’s conversion metrics.

Customizable routing logic UI for paid advertising, showing rules for ad spend, platform, and team assignment.

Powerful features for paid advertising agencies

Powerful features for paid advertising agencies

Flexible, secure, and fully customizable to fit your agency’s workflow.

Flexible, secure, and fully customizable to fit your agency’s workflow.

Attribute-based lead routing

Automatically direct leads to PPC specialists based on criteria like industry, ad spend, or platform expertise.

CRM and ad platform integrations

Sync with tools like Salesforce, HubSpot, and Google Ads for unified client management.

Multi-step forms for campaign qualification

Capture granular campaign requirements with customizable fields and logic.

Automated ownership assignment

Route returning clients to their dedicated PPC manager, keeping relationships strong and campaigns consistent.

Advanced analytics and reporting

Monitor routing performance and optimize lead distribution to maximize ROI.

Open-source and API-first architecture

Self-host or integrate deeply into your stack, ensuring control, security, and scalability.

Tutti i tuoi strumenti chiave sincronizzati con i tuoi incontri

Cal.com funziona con tutte le app già presenti nel tuo flusso, assicurando che tutto funzioni perfettamente insieme.

Tutti i tuoi strumenti chiave sincronizzati con i tuoi incontri

Cal.com funziona con tutte le app già presenti nel tuo flusso, assicurando che tutto funzioni perfettamente insieme.

Tutti i tuoi strumenti chiave sincronizzati con i tuoi incontri

Cal.com funziona con tutte le app già presenti nel tuo flusso, assicurando che tutto funzioni perfettamente insieme.

Domande frequenti

Domande frequenti

Queste sono alcune delle domande che ci vengono poste più frequentemente.

Queste sono alcune delle domande che ci vengono poste più frequentemente.

What is lead routing for paid advertising teams in Cal.com?

Lead routing for paid advertising teams in Cal.com automatically directs new prospect inquiries to the most suitable PPC specialist using custom forms and attribute-based logic. This reduces manual assignment work and accelerates lead response.

How can Cal.com help qualify PPC leads before booking?

Cal.com’s routing forms allow you to ask prospects targeted questions about their advertising goals, budget, and preferred platforms. Based on their responses, leads are qualified and routed to the right expert, saving your team time and increasing conversion rates.

Can Cal.com integrate with our existing ad tech stack?

Yes. Cal.com offers integrations with major CRMs and ad platforms, including Salesforce, HubSpot, Google Ads, and more. This ensures seamless transfer of lead data and campaign context across your workflow.

How does attribute-based routing improve PPC campaign outcomes?

Attribute-based routing matches leads with specialists who have expertise in specific industries, platforms, or campaign types. This ensures clients get the most knowledgeable support for their unique needs, improving campaign performance.

Is Cal.com suitable for agencies with multiple PPC teams or locations?

Absolutely. Cal.com supports complex team structures and multi-location agencies. You can configure routing rules to assign leads by team, region, or specialization — all from a single platform.

Is Cal.com open-source and customizable?

Yes. Cal.com is fully open-source and API-first, allowing your agency to self-host, customize workflows, and adapt the platform to unique business requirements.

How do I get started with lead routing for my paid advertising team?

Simply sign up for Cal.com, install the Routing Forms app, and set up your custom intake and routing workflows. Our help center and support team are ready to guide you through every step.

What is lead routing for paid advertising teams in Cal.com?

Lead routing for paid advertising teams in Cal.com automatically directs new prospect inquiries to the most suitable PPC specialist using custom forms and attribute-based logic. This reduces manual assignment work and accelerates lead response.

How can Cal.com help qualify PPC leads before booking?

Cal.com’s routing forms allow you to ask prospects targeted questions about their advertising goals, budget, and preferred platforms. Based on their responses, leads are qualified and routed to the right expert, saving your team time and increasing conversion rates.

Can Cal.com integrate with our existing ad tech stack?

Yes. Cal.com offers integrations with major CRMs and ad platforms, including Salesforce, HubSpot, Google Ads, and more. This ensures seamless transfer of lead data and campaign context across your workflow.

How does attribute-based routing improve PPC campaign outcomes?

Attribute-based routing matches leads with specialists who have expertise in specific industries, platforms, or campaign types. This ensures clients get the most knowledgeable support for their unique needs, improving campaign performance.

Is Cal.com suitable for agencies with multiple PPC teams or locations?

Absolutely. Cal.com supports complex team structures and multi-location agencies. You can configure routing rules to assign leads by team, region, or specialization — all from a single platform.

Is Cal.com open-source and customizable?

Yes. Cal.com is fully open-source and API-first, allowing your agency to self-host, customize workflows, and adapt the platform to unique business requirements.

How do I get started with lead routing for my paid advertising team?

Simply sign up for Cal.com, install the Routing Forms app, and set up your custom intake and routing workflows. Our help center and support team are ready to guide you through every step.

What is lead routing for paid advertising teams in Cal.com?

Lead routing for paid advertising teams in Cal.com automatically directs new prospect inquiries to the most suitable PPC specialist using custom forms and attribute-based logic. This reduces manual assignment work and accelerates lead response.

How can Cal.com help qualify PPC leads before booking?

Cal.com’s routing forms allow you to ask prospects targeted questions about their advertising goals, budget, and preferred platforms. Based on their responses, leads are qualified and routed to the right expert, saving your team time and increasing conversion rates.

Can Cal.com integrate with our existing ad tech stack?

Yes. Cal.com offers integrations with major CRMs and ad platforms, including Salesforce, HubSpot, Google Ads, and more. This ensures seamless transfer of lead data and campaign context across your workflow.

How does attribute-based routing improve PPC campaign outcomes?

Attribute-based routing matches leads with specialists who have expertise in specific industries, platforms, or campaign types. This ensures clients get the most knowledgeable support for their unique needs, improving campaign performance.

Is Cal.com suitable for agencies with multiple PPC teams or locations?

Absolutely. Cal.com supports complex team structures and multi-location agencies. You can configure routing rules to assign leads by team, region, or specialization — all from a single platform.

Is Cal.com open-source and customizable?

Yes. Cal.com is fully open-source and API-first, allowing your agency to self-host, customize workflows, and adapt the platform to unique business requirements.

How do I get started with lead routing for my paid advertising team?

Simply sign up for Cal.com, install the Routing Forms app, and set up your custom intake and routing workflows. Our help center and support team are ready to guide you through every step.

Non fidarti solo delle nostre parole

I nostri utenti sono i nostri migliori ambasciatori. Scopri perché siamo la scelta migliore per pianificare meeting.

Non fidarti solo delle nostre parole

I nostri utenti sono i nostri migliori ambasciatori. Scopri perché siamo la scelta migliore per pianificare meeting.

Non fidarti solo delle nostre parole

I nostri utenti sono i nostri migliori ambasciatori. Scopri perché siamo la scelta migliore per pianificare meeting.

Fidato da aziende in rapida crescita in tutto il mondo

Fidato da aziende in rapida crescita in tutto il mondo

Fidato da aziende in rapida crescita in tutto il mondo

Liberati del tuo tempo. Ci occupiamo della tua programmazione. Prova Cal.com adesso!

Start automating lead qualification and scheduling for your paid advertising team today.