
01
Connect calendars, CRM, and lead sources
Sync Google Calendar or Outlook to prevent conflicts, connect your CRM via Zapier or webhooks, and import leads from forms, portals, and ads. Embed booking pages on your site and listing pages so buyers and sellers self serve. Availability pooling and round robin ensure every inquiry lands with the right agent, while time zones and buffers keep showings realistic.

02
Build the booking journey for every stage
Design booking flows that match your pipeline. Use routing forms to qualify prospects, then show the right event type, whether a buyer consultation script, a listing presentation, or an open house RSVP. Add custom questions, locations, and instructions aligned with your playbooks, including listing presentation tips and a shareable open house checklist for attendees.

03
Automate reminders and follow-ups across channels
Send automatic email, SMS, or WhatsApp reminders with directions, access notes, and required documents. After meetings, trigger tasks in your CRM, share recap emails, and route next steps based on outcomes. Follow-up logic supports reschedules, cancellations, and no-shows so nothing slips through the cracks.


01
Turn more leads into clients
Route new inquiries to the right event type and owner immediately, then add multi-step reminders that keep prospects engaged. Pair scheduling with real estate lead nurturing in your CRM so every booking updates the right stage. This removes manual triage and accelerates your real estate sales funnel. See integrations at https://cal.com/apps and pricing at https://cal.com/pricing.
02
Run open houses without the chaos
Create a group event for each property, share a single link or QR code on your flyers, and capture attendee details at check-in. Automate confirmations, send an open house checklist, and schedule follow-up tours with interested buyers. Export attendance to your CRM and trigger agent tasks. Learn more in the Help Center at https://help.cal.com.


03
Win listings with a polished experience
Send a professional link for sellers to pick a time instantly, include prep questions, and share pre-meeting materials that reflect your brand. Use workflows for thoughtful confirmations and reminders, plus post-meeting recaps that reinforce your value. Combine scheduling with proven listing presentation tips to stand out and secure the appointment.
04
Integrate with your stack securely
Cal.com is open source, API first, and supports self hosting. Connect to your CRM with webhooks, Zapier, and the API so data is always in sync. Keep control of branding, permissions, and data location while benefiting from a large open-source community. Explore docs at https://cal.com/docs and our repo at https://github.com/calcom/cal.com.

Routing forms and qualification
Score and route leads by price range, location, timeline, or source with dynamic form logic and instant booking on the right page.
Round robin and ownership rules
Distribute showings fairly across agents, or assign by territory and account owner with conflict checks and hold policies.
Multi-channel reminders
Send email, SMS, and WhatsApp confirmations, reminders, and follow-ups to reduce no-shows and improve preparedness.
CRM and marketing automation
Trigger real estate crm workflows via webhooks, Zapier, or the API to update stages, tasks, and deal ownership in real time.
Open-source and self-hosted
Deploy in your cloud for full control, auditability, and branding, or use Cal.com Cloud with enterprise features and support.
API-first and embeddable
Embed booking on sites, IDX pages, and portals. Configure events, policies, and workflows through the REST API and official SDKs.
Start automating your real estate scheduling
Try Cal.com free to streamline showings, consultations, and open houses. Explore the product at https://cal.com, review docs at https://cal.com/docs, and compare plans at https://cal.com/pricing. Prefer a walkthrough? Contact us to book a demo and see real workflows in action.
