Workflows for trade show/expo organizers

Automate trade show scheduling and operations with Cal.com workflows

Coordinate exhibitors, sponsors, speakers, and attendees with automated reminders, routing, and tracking that reduce no-shows and unlock measurable ROI across your entire event lifecycle.

Workflow/Trade show/expo organizers reminder workflowSave

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Sender name

Cal.com

Message template

Reminder

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How it works

Coordinate multi-stakeholder trade show scheduling with automation, routing, and integrations that scale from exhibitor onboarding to post event follow-up.

01

Connect calendars, scheduling links, and teams

Sync organizer, exhibitor, and speaker calendars, define scheduling links for demos, vendor meetings, and sponsor check-ins, then assign routing rules so invites land with the right person fast.

02

Design workflows for every milestone

Create templates for onboarding, booth logistics planning confirmations, session reminders, and lead capture at trade shows. Trigger by booking, reschedule, cancellation, or time windows before and after sessions.

03

Automate follow-ups and reporting

Send post event report template prompts, route warm leads to sales, and notify sponsors of performance. Push data via API and webhooks to your CRM, analytics, or exhibitor management software.

Why it works for trade show and expo teams

Purpose-built automation for complex event operations, designed to reduce manual tasks, protect margins, and deliver predictable attendee and exhibitor experiences at scale.

Meeting reminder

now

Hi, this is a reminder that your trade show/expo organizers meeting with Alex is in 30 mins

…

01

Unify scheduling across exhibitors, sponsors, and speakers

Replace fragmented tools with one workflow engine. Standardize confirmations, reminders, and check-ins, so every stakeholder gets the right details on time. Eliminate back-and-forth and create a consistent experience for all participants.

Bookings

Today

Tue, 13 May9:00am - 9:30amTrade show/expo organizers kickoff | Q2
Tue, 13 May10:30am - 11:00amTrade show/expo organizers team standup

This week

Tue, 14 May10:30am - 11:00amTrade show/expo organizers review
Tue, 14 May1:00pm - 1:30pmClient follow-up

02

Protect revenue and reduce no-shows

Automated email, SMS, and WhatsApp reminders increase attendance for demos, buyer meetings, and sponsored sessions. Build sequences tied to time zones and event floor plan software, keeping rooms, booths, and staff utilized.

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Message template

Reminder

03

Streamline operations with API-first flexibility

Cal.com is open source, API-first, and supports self-hosting. Connect registration systems, exhibitor management software, or payment tools. Automate slot releases, room changes, and booth logistics planning without manual edits.
Email subjectAdd variable

Reminder: Are you still attending the meeting on {EVENT_DATE}

Normal BIlink

Hi {ATTENDEE},

Please confirm if you're still planning to attend by clicking the button below:

{CONFIRM_ATTENDANCE}

This reminder was triggered by a Workflow in Cal.

04

Offri un'esperienza coerente e professionale

Una comunicazione chiara e con il tuo brand rende ogni prenotazione affidabile e professionale per clienti, team e partecipanti.

What you can do with Cal.com Workflows

Powerful scheduling automation built for high-stakes events, from pre-show planning to post-show reporting, with privacy-first options and enterprise-grade controls.

Routing forms for the right meetings

Qualify and route buyers, media, and partners to the correct exhibitor or sponsor team based on interests, location, and availability. Reduce manual triage and accelerate time to booked meeting.

Multi-channel reminders and updates

Send branded reminders via email, SMS, or WhatsApp. Include setup windows, hall numbers, and booth IDs. Adjust timing for international attendees to reduce confusion and missed sessions.

Lead capture and instant handoff

Trigger lead capture at trade shows by embedding booking links, QR flows, or APIs. Auto-create CRM records, tag sessions, and assign owners for immediate follow-up.

Resource-aware scheduling

Tie scheduling links to room capacity, booth size, and staff coverage. Automatically prevent double-booking and keep floor operations aligned with your event floor plan software.

Self-hosting and enterprise controls

Run Cal.com in your cloud, bring your own database, and keep PII in-region. Apply SSO, SCIM, audit logs, and granular permissions to meet enterprise and compliance needs.

Analytics and post-show workflows

Kick off post event report template tasks, summarize attendance, no-show rates, and lead volume, and send stakeholders a concise outcome recap tied to your trade show budget template.

Scopri come i flussi di lavoro mantengono la tua pianificazione sotto controllo

Guarda come i Flussi di lavoro di Cal.com semplificano la pianificazione, automatizzano i promemoria e fanno procedere le tue riunioni senza intoppi. Scopri esempi reali di come i team usano i flussi di lavoro per ridurre le mancate presenze e risparmiare tempo.

Tutti i tuoi strumenti chiave sincronizzati con le tue riunioni

Si collega a Slack, Salesforce e a oltre 100 altri strumenti. Le prenotazioni compaiono dove il tuo team lavora già.

Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
  • Google CalendarControlla ogni calendario per conflitti e aggiunge la prenotazione.
  • Zoom VideoCrea un link riunione per ogni prenotazione.
  • SalesforceRegistra la riunione sul contatto e la assegna al proprietario.
  • HubSpot CRMAggiunge le prenotazioni a contatti e trattative.
  • SlackAvvisa il team appena viene prenotata una riunione.
  • StripeIncassa il pagamento quando lo slot è prenotato.
  • FramerInserisce la tua pagina di prenotazione in un sito Framer.
  • ElevenLabsDà agli agenti vocali una voce AI realistica.
  • LinearImposta il tuo stato su Assente dal calendario.
  • Meta PixelMisura le prenotazioni dalle campagne Meta.
  • UmamiConta le visite alla tua pagina di prenotazione, in privato.
  • WhatsAppIncontra i tuoi ospiti in chat WhatsApp o videochiamata.

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  • Thrilled with this scheduling app—it's a game-changer. The intuitive interface and advanced features streamline my time management. The standout, however, is the incredible support team—swift, expert responses to every query. A perfect combo for seamless scheduling and top-notch customer service. P.s. Way better than Calendly
    Mickeysu Trustpilot
  • Without a doubt the best calendar/scheduling application I have ever used. It has all of the advanced features I need while also being insanely intuitive and straightforward for both end-users and booking recipients. Love it!!
    davidvkimballsu Trustpilot
  • more elegant than Calendly, more open than Savvycal, cal.com works and it feels just right.
    flo meriansu Product Hunt
  • Amazing. I've been sharing it with everyone I know. It's helped me create more events spontaneously, because of how smooth it is compared to Calendly and Harmonizely.
    Bensu Product Hunt
  • I just migrated from calendly to cal.com I'm liking it so far. I wasn't particularly displeased with calendly. It's fine. But I like that cal is OSS and my sub to calendly was coming up for renewal so I thought I'd check it out. Looks good.
    Kent C. Dodds 🌌@kentcdodds su X
  • (finally) made the move to @calcom after I couldn't find how to edit events in the calendly dashboard and I must say - dash is 10/10 Bravo @peer_rich and team (I should have moved over years ago!) OSS fam
    Ant Wilson@AntWilson su X
  • This platform's open-source nature and flexible licensing are a developer's dream. Self-hosting and white-labeling empower personalization and seamless integration.
    Ahmed Elnaggarsu Product Hunt
  • Very easy to set up and start. Connected with my Google calendar without any problem. Connecting with Microsoft gives me an error. But other than that the user interface is very good.
    Pankaj Dixitsu Product Hunt
  • 2 days of using @calcom is enough to never look back at calendly
    Anuvesh Singh@singh_anuvesh su X
  • One of the best tools for scheduling and my favorite after so many other options tried.
    Denissu Product Hunt
  • for the love of me, why do people still use Calendly? Just today I have seen products reference Calendly while they know of @calcom It's a no brainer for me to use , their brand is amazing, cool team + they even have more compelling features 🤷
    Rotimi Best@rotimi_best su X
  • Just gave it a go and it's definitely the easiest meeting I've ever scheduled! No context switching, no distractions, and works even better on mobile too.
    Aria Minaeisu Product Hunt

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Get started with Cal.com

Automate exhibitor onboarding, sponsor sessions, and buyer meetings without the busywork. Start free, then scale with APIs, routing, and enterprise controls. If you run complex shows, Cal.com keeps them on schedule.

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