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Smarter lead routing for marketing teams

Smarter lead routing for marketing teams

Connect prospects to the right marketing expert, fast, with open-source scheduling infrastructure.

Connect prospects to the right marketing expert, fast, with open-source scheduling infrastructure.

Cal.com routing form for marketing lead qualification and routing setup.

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

How marketing routing works

How marketing routing works

Guide every inquiry to the right marketing specialist with ease.

Guide every inquiry to the right marketing specialist with ease.

01

Set up your routing logic

Customize routing forms to gather relevant lead information and define routing rules that match your campaign needs.

Cal.com create form template for marketing lead qualification.

02

Let leads share their goals

Prospects complete tailored forms that capture their marketing objectives, budget, and timeline before scheduling.

03

Match to the right expert

Based on responses, Cal.com automatically routes leads to the most suitable marketer on your team for a personalized engagement.

Automated routing interface showing marketing team member assignment.

Benefits for marketing teams

Benefits for marketing teams

Boost conversions and streamline your funnel with intelligent routing.

Boost conversions and streamline your funnel with intelligent routing.

Attribute-based routing based on marketing industry and region.

01

Accelerate lead response

Instantly connect qualified leads with the right team member, reducing response times and increasing engagement rates.

02

Personalize prospect experiences

Route each prospect based on their needs, ensuring they speak with the best-fit marketing expert.

Ownership assignment interface for marketing leads and account managers.
Analytics dashboard showing routed marketing leads and team performance.

03

Simplify campaign management

Automate lead distribution for webinars, events, and campaigns without manual intervention.

04

Gain actionable insights

Monitor routing performance and lead qualification metrics to optimize marketing strategies.

Customizable routing logic setup for marketing campaigns and lead assignment.

Powerful features for marketing routing

Powerful features for marketing routing

Advanced scheduling and lead management, built for modern marketing teams.

Advanced scheduling and lead management, built for modern marketing teams.

Attribute-based routing

Route leads by channel, campaign, region, or industry to the ideal marketing specialist.

CRM and marketing automation integration

Sync with your CRM or marketing automation tools for seamless data flow and ownership assignment.

No-code customizable forms

Create multi-step routing forms to qualify and segment leads before booking.

Embedded scheduling

Place booking forms anywhere on your website, landing pages, or digital campaigns.

Automated round robin assignment

Distribute meetings evenly among your team or prioritize by specialist expertise.

Detailed analytics and insights

Track routing outcomes and campaign performance with in-depth reporting.

Todas as suas ferramentas principais sincronizadas com as suas reuniões

A Cal.com funciona com todas as aplicações já no seu fluxo, garantindo que tudo funcione perfeitamente em conjunto.

Todas as suas ferramentas principais sincronizadas com as suas reuniões

A Cal.com funciona com todas as aplicações já no seu fluxo, garantindo que tudo funcione perfeitamente em conjunto.

Todas as suas ferramentas principais sincronizadas com as suas reuniões

A Cal.com funciona com todas as aplicações já no seu fluxo, garantindo que tudo funcione perfeitamente em conjunto.

Perguntas frequentes

Perguntas frequentes

Estas são algumas das nossas perguntas mais frequentes.

Estas são algumas das nossas perguntas mais frequentes.

How can Cal.com help marketing teams qualify leads before meetings?

Cal.com's routing forms allow you to ask custom qualification questions, such as marketing goals, budget, or company size. Based on responses, leads are automatically routed to the right team member or campaign workflow, streamlining qualification and reducing manual review.

Does Cal.com integrate with my marketing CRM or automation platform?

Yes, Cal.com offers native integrations and API access for popular CRMs and marketing automation tools, ensuring lead data syncs seamlessly and ownership assignments remain accurate.

Can I customize the routing logic for different marketing campaigns?

Absolutely. You can create unique routing rules for each campaign, event, or channel, allowing leads to be assigned based on campaign type, region, or other attributes.

How does automated routing improve lead response times for marketing?

Automated routing removes manual assignment, connecting prospects to the appropriate marketing specialist instantly. This results in faster follow-ups and higher conversion rates.

Is Cal.com’s scheduling infrastructure secure and compliant for marketing teams?

Yes, Cal.com offers self-hosting options and robust security features, ensuring your lead and customer data remain protected and compliant with privacy regulations.

Can I embed Cal.com routing forms on my marketing website or landing pages?

Yes, embedding is simple with Cal.com. You can add routing forms and booking flows directly to your website or campaign landing pages, matching your brand and optimizing the lead journey.

How do I measure the performance of my marketing routing and scheduling workflows?

Cal.com provides analytics and reporting on routing form responses, meeting outcomes, and lead conversion rates, helping you refine your marketing processes and drive better results.

How can Cal.com help marketing teams qualify leads before meetings?

Cal.com's routing forms allow you to ask custom qualification questions, such as marketing goals, budget, or company size. Based on responses, leads are automatically routed to the right team member or campaign workflow, streamlining qualification and reducing manual review.

Does Cal.com integrate with my marketing CRM or automation platform?

Yes, Cal.com offers native integrations and API access for popular CRMs and marketing automation tools, ensuring lead data syncs seamlessly and ownership assignments remain accurate.

Can I customize the routing logic for different marketing campaigns?

Absolutely. You can create unique routing rules for each campaign, event, or channel, allowing leads to be assigned based on campaign type, region, or other attributes.

How does automated routing improve lead response times for marketing?

Automated routing removes manual assignment, connecting prospects to the appropriate marketing specialist instantly. This results in faster follow-ups and higher conversion rates.

Is Cal.com’s scheduling infrastructure secure and compliant for marketing teams?

Yes, Cal.com offers self-hosting options and robust security features, ensuring your lead and customer data remain protected and compliant with privacy regulations.

Can I embed Cal.com routing forms on my marketing website or landing pages?

Yes, embedding is simple with Cal.com. You can add routing forms and booking flows directly to your website or campaign landing pages, matching your brand and optimizing the lead journey.

How do I measure the performance of my marketing routing and scheduling workflows?

Cal.com provides analytics and reporting on routing form responses, meeting outcomes, and lead conversion rates, helping you refine your marketing processes and drive better results.

How can Cal.com help marketing teams qualify leads before meetings?

Cal.com's routing forms allow you to ask custom qualification questions, such as marketing goals, budget, or company size. Based on responses, leads are automatically routed to the right team member or campaign workflow, streamlining qualification and reducing manual review.

Does Cal.com integrate with my marketing CRM or automation platform?

Yes, Cal.com offers native integrations and API access for popular CRMs and marketing automation tools, ensuring lead data syncs seamlessly and ownership assignments remain accurate.

Can I customize the routing logic for different marketing campaigns?

Absolutely. You can create unique routing rules for each campaign, event, or channel, allowing leads to be assigned based on campaign type, region, or other attributes.

How does automated routing improve lead response times for marketing?

Automated routing removes manual assignment, connecting prospects to the appropriate marketing specialist instantly. This results in faster follow-ups and higher conversion rates.

Is Cal.com’s scheduling infrastructure secure and compliant for marketing teams?

Yes, Cal.com offers self-hosting options and robust security features, ensuring your lead and customer data remain protected and compliant with privacy regulations.

Can I embed Cal.com routing forms on my marketing website or landing pages?

Yes, embedding is simple with Cal.com. You can add routing forms and booking flows directly to your website or campaign landing pages, matching your brand and optimizing the lead journey.

How do I measure the performance of my marketing routing and scheduling workflows?

Cal.com provides analytics and reporting on routing form responses, meeting outcomes, and lead conversion rates, helping you refine your marketing processes and drive better results.

Não acredite apenas na nossa palavra

Os nossos utilizadores são os nossos melhores embaixadores. Descubra por que somos a melhor escolha para agendar reuniões.

Não acredite apenas na nossa palavra

Os nossos utilizadores são os nossos melhores embaixadores. Descubra por que somos a melhor escolha para agendar reuniões.

Não acredite apenas na nossa palavra

Os nossos utilizadores são os nossos melhores embaixadores. Descubra por que somos a melhor escolha para agendar reuniões.

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

Liberte o seu tempo. Nós tratamos da sua programação. Experimente o Cal.com agora!

Empower your team to convert more leads, faster. Try Cal.com or book a demo today.