Intelligent routing for marketing and branding consultants

Intelligent routing for marketing and branding consultants

Automatically connect prospective clients to the right expert on your consulting team with Cal.com’s open scheduling infrastructure.

Automatically connect prospective clients to the right expert on your consulting team with Cal.com’s open scheduling infrastructure.

Cal.com routing form for marketing or branding consultants, showing custom questions that help route client inquiries to the right expert.

Confiado por empresas de rápido crecimiento en todo el mundo

Confiado por empresas de rápido crecimiento en todo el mundo

Confiado por empresas de rápido crecimiento en todo el mundo

How automated routing works for marketing consultants

How automated routing works for marketing consultants

A smarter, simpler way to match the right consultant to every client opportunity.

A smarter, simpler way to match the right consultant to every client opportunity.

01

Create routing forms tailored to your agency

Design custom forms that capture essential client details, such as project goals, industry, and budget, before the meeting is booked.

Create form template for a marketing/branding agency, tailored for capturing client project details and requirements.

02

Let clients share their needs up front

Clients answer your screening questions, providing the context and requirements needed to match them with the best-fit consultant.

03

Route clients to the ideal consultant instantly

Based on form responses, Cal.com automatically assigns consultations to the team member with the most relevant expertise, saving time and reducing manual coordination.

Automated routing table for a marketing/branding consultancy, mapping consultants to their specialized teams.

Why marketing agencies choose Cal.com

Why marketing agencies choose Cal.com

Deliver a superior client experience while optimizing team efficiency.

Deliver a superior client experience while optimizing team efficiency.

Attribute-based routing example for a marketing/branding consulting client, showing project matched by industry and location.

01

Accelerate client onboarding

Reduce time-to-first-meeting by routing new leads directly to the most qualified consultant, so clients feel valued and understood from the start.

02

Maximize consultant utilization

Ensure every specialist is booked for projects suited to their strengths, which leads to better outcomes and higher client satisfaction.

Ownership assignment logic for a marketing or branding agency, showing direct assignment to the client’s existing account manager or team.
Analytics dashboard showing how many leads were routed to each marketing/branding consultant this week.

03

Eliminate scheduling bottlenecks

Automated routing removes manual steps, reduces admin work, and frees up your team to focus on what matters—creative strategy and client results.

04

Future-proof your agency infrastructure

Cal.com’s open-source and API-first platform provides flexibility and control for agencies as you grow, with self-hosting and robust integrations.

Routing logic customization for a marketing/branding consultancy, showing rules based on project budget and service type.

Powerful features for marketing teams

Powerful features for marketing teams

All the tools you need for effortless, intelligent scheduling and lead routing.

All the tools you need for effortless, intelligent scheduling and lead routing.

Attribute-based routing

Route prospective clients based on their project type, budget, industry, or other attributes to the consultant best equipped to help.

CRM and project management integration

Sync with your CRM or project tools to ensure routing takes into account client ownership and existing relationships.

Customizable screening forms

Design no-code forms that capture the details you need to qualify and route leads effectively.

Round robin and ownership assignment

Automatically assign meetings either by round robin or to the consultant who already owns the relationship, minimizing overlap.

Analytics and insights

Track how prospects are routed and booked, and optimize your workflow with actionable data.

Embedded forms and branding

Easily embed routing forms on your agency website and customize them to match your brand identity.

Todas tus herramientas clave sincronizadas con tus reuniones

Cal.com funciona con todas las aplicaciones que ya están en tu flujo, asegurando que todo funcione perfectamente junto.

Todas tus herramientas clave sincronizadas con tus reuniones

Cal.com funciona con todas las aplicaciones que ya están en tu flujo, asegurando que todo funcione perfectamente junto.

Todas tus herramientas clave sincronizadas con tus reuniones

Cal.com funciona con todas las aplicaciones que ya están en tu flujo, asegurando que todo funcione perfectamente junto.

Preguntas frecuentes

Preguntas frecuentes

Estas son algunas de nuestras preguntas más frecuentes.

Estas son algunas de nuestras preguntas más frecuentes.

How can Cal.com help my agency qualify and route new client inquiries?

Cal.com lets you build custom routing forms so prospects are matched with the right consultant based on their answers to your qualifying questions. This ensures every inquiry is handled by the most relevant expert, improving conversion and client experience.

Can we customize the routing logic for different services or client types?

Yes, you can define routing rules based on any data you collect in your forms, such as project scope, industry, or budget. Cal.com supports even complex multi-step logic to route leads exactly where you want them.

Does Cal.com integrate with our CRM or project management tools?

Cal.com integrates seamlessly with major CRMs and project management platforms, allowing you to route inquiries based on account ownership or existing client relationships.

Is it possible to embed the routing form on our agency website?

Absolutely. Cal.com’s forms are easily embeddable and fully customizable, so you can maintain your agency’s branding and user experience.

How does Cal.com handle consultant availability and assignments?

Cal.com checks each consultant’s real-time availability and can assign meetings using either round robin or attribute-based logic, ensuring no double bookings and optimal resource use.

Can we self-host Cal.com for client data security?

Yes, Cal.com is open source and supports self-hosting, giving agencies full control over client data and compliance requirements.

What does it cost to use advanced routing with Cal.com?

Advanced routing is included as part of Cal.com Organizations, with simple and transparent pricing. See our pricing page for details.

How can Cal.com help my agency qualify and route new client inquiries?

Cal.com lets you build custom routing forms so prospects are matched with the right consultant based on their answers to your qualifying questions. This ensures every inquiry is handled by the most relevant expert, improving conversion and client experience.

Can we customize the routing logic for different services or client types?

Yes, you can define routing rules based on any data you collect in your forms, such as project scope, industry, or budget. Cal.com supports even complex multi-step logic to route leads exactly where you want them.

Does Cal.com integrate with our CRM or project management tools?

Cal.com integrates seamlessly with major CRMs and project management platforms, allowing you to route inquiries based on account ownership or existing client relationships.

Is it possible to embed the routing form on our agency website?

Absolutely. Cal.com’s forms are easily embeddable and fully customizable, so you can maintain your agency’s branding and user experience.

How does Cal.com handle consultant availability and assignments?

Cal.com checks each consultant’s real-time availability and can assign meetings using either round robin or attribute-based logic, ensuring no double bookings and optimal resource use.

Can we self-host Cal.com for client data security?

Yes, Cal.com is open source and supports self-hosting, giving agencies full control over client data and compliance requirements.

What does it cost to use advanced routing with Cal.com?

Advanced routing is included as part of Cal.com Organizations, with simple and transparent pricing. See our pricing page for details.

How can Cal.com help my agency qualify and route new client inquiries?

Cal.com lets you build custom routing forms so prospects are matched with the right consultant based on their answers to your qualifying questions. This ensures every inquiry is handled by the most relevant expert, improving conversion and client experience.

Can we customize the routing logic for different services or client types?

Yes, you can define routing rules based on any data you collect in your forms, such as project scope, industry, or budget. Cal.com supports even complex multi-step logic to route leads exactly where you want them.

Does Cal.com integrate with our CRM or project management tools?

Cal.com integrates seamlessly with major CRMs and project management platforms, allowing you to route inquiries based on account ownership or existing client relationships.

Is it possible to embed the routing form on our agency website?

Absolutely. Cal.com’s forms are easily embeddable and fully customizable, so you can maintain your agency’s branding and user experience.

How does Cal.com handle consultant availability and assignments?

Cal.com checks each consultant’s real-time availability and can assign meetings using either round robin or attribute-based logic, ensuring no double bookings and optimal resource use.

Can we self-host Cal.com for client data security?

Yes, Cal.com is open source and supports self-hosting, giving agencies full control over client data and compliance requirements.

What does it cost to use advanced routing with Cal.com?

Advanced routing is included as part of Cal.com Organizations, with simple and transparent pricing. See our pricing page for details.

No te fíes solo de nuestra palabra

Nuestros usuarios son nuestros mejores embajadores. Descubre por qué somos la mejor opción para programar reuniones.

No te fíes solo de nuestra palabra

Nuestros usuarios son nuestros mejores embajadores. Descubre por qué somos la mejor opción para programar reuniones.

No te fíes solo de nuestra palabra

Nuestros usuarios son nuestros mejores embajadores. Descubre por qué somos la mejor opción para programar reuniones.

Confiado por empresas de rápido crecimiento en todo el mundo

Confiado por empresas de rápido crecimiento en todo el mundo

Confiado por empresas de rápido crecimiento en todo el mundo

Libera tu tiempo. Nos encargamos de tu programación. ¡Prueba Cal.com ahora!

Discover how Cal.com can help your agency deliver better client experiences and maximize consultant impact.