Discover Popular Event Types with Cal.com's Insights Dashboard
Welcome to the final part of Cal.com's three-part series on our Insight Dashboard for Teams, Organizations, and Enterprises. In this final post, we're going to look at the benefits of identifying popular event types.
There are three main types of popular events:
Time-based popular events
Personnel-based popular events
Content-based popular events
Spotting popular event types makes a difference because it lets you know what your clients need and want more of. You might be surprised by the types of appointments that end up being popular; they might not be obvious at first glance. This is why Cal.com's Insight Dashboard can make such a big difference. The booking-based data that's gathered via the dashboard makes it easy to see what you're doing right. With this in mind, let's take a moment to look a little deeper at our three main types of popular events.
Understanding the Factors Behind Time-Based Popular Events
Popular events can arise for a variety of reasons. Sometimes an event's popularity is related to when it's scheduled. Perhaps this specific appointment is always offered at a time that works for the majority of customers. However, this isn't the only thing that might make an event popular.
An event might also be popular because:
It occurs near a statutory holiday.
It happens at a time of year when people make important decisions.
None of your competitors offer as many time slots for this type of appointment.
The Impact of Personnel on Event Popularity
If your organization doesn't use round-robin booking, you might find that the reason why an appointment type is popular is because of the person hosting that appointment. It might be that this individual excels when it comes to communicating with clients and has a knack for sharing complex information in an approachable way.
Individual hosts might be popular due to:
The way they deliver and synthesize information.
Their listening skills.
How they answer challenging questions.
How they respond to complaints or criticism.
Their ability to generate win/win scenarios and solutions.
Recognizing the Importance of Content-Based Popular Events
One of the most unpredictable yet common popular events arises due to content. This means that the event isn't popular because of the time slot or due to the team members' skills. This event instead is in demand because it's offering an essential service or knowledge-based resource that clients can't find anywhere else. Identifying these types of events is especially impactful because it lets you know what your clients would like more of.
Content-based meetings might be due to:
The approachable way the content is designed.
The company-wide subject-relevant expertise.
The lack of similar appointment types from competitors.
Harnessing Cal.com's Insights Dashboard for Impactful Growth
One of the reasons why Cal.com built an Insight Dashboard is because we wanted businesses and organizations alike to be able to effortlessly access time-centered data. Using the Insight Dashboard provides account holders with a one-stop shop where they can identify high-performing team members, trending meeting slots, areas of opportunity, and popular events. Cal.com believes that knowledge is power and that's why we do all we can to empower our users by providing them with reliable, customizable, and robust calendar scheduling infrastructure.
We hope you've enjoyed this three-part series featuring Cal.com's Insight Dashboard. If you'd like to learn more about our offerings for teams, organizations, and enterprises, just click on this link here. Thanks for taking this journey with us, and as always, happy scheduling!
