Routing
The Chili Piper successor
A refreshing new take to routing engines, powered by the most popular open source scheduling infrastructure. Streamline your sales process by routing leads to the right sales representative instantly.
Routing forms
Sales Routing Form
Descriptions
A quick survey about your company.
Send Email to Owner
Sends an email to the owner when the form is submitted
Integrates with and make these tools so much more useful
How it works
Simple steps to smarter lead routing
Effortlessly guide leads from inquiry to the right sales rep with these easy steps.
Create your routes
Ensure every booker is connected to the right person with Routing Forms.
Sales Routing Form
Route your leads to your sales team based on region.
4 questions
3 responses
Customer Service
Route your leads to your customer service team.
Let leads fill in information
Your leads can now answer questions you give them prior to booking.
Sales Routing Form
Where are you located?
What timezone are you in?
Route them to the right person
Based off their response, your leads are routed to the right person on your team.
Alex Fisher
USAacme.cal.com/alex
Jane Adams
Germanyacme.cal.com/jane
Oliver Smith
Chinaacme.cal.com/oliver
Key benefit
Attribute-based routing
Unlike traditional routing engines that rely solely on queue-based logic, Cal.com allows attribute-based weighting for host assignments. Instead of manually defining each queue (route) with potentially hundreds of permutations, you can give your hosts an attribute and route accordingly.
Key benefit
Ownership assignment
Cal.com deeply integrate with Salesforce and other CRMs to route to sales reps who already own an account. This ignores the attributes and always assigns a sales rep to a lead who is already assigned within Salesforce.
Key benefit
Routing insights
Analyze routing form inputs directly from the Insights tab and customize your view to track key metrics. Gain deeper visibility into how leads are routed and optimize for efficiency.
Key Benefit
Customizable routing logic
Fine-tune routing parameters to match the needs of your team events and ensure bookers always land in the right place.
All features
Advanced routing forms to close deals faster
Automatically connect leads to the right sales reps, streamlining your process to save time and close deals faster.
Automated Lead Routing
Direct bookers to the right team members automatically based on their details, such as industry, company size, or job role.
Customizable Fields and Questions
Customize your routing forms with a variety of field types to gather specific information from your bookers.
Multi-Step Forms
Use multi-step forms to break down the booking process into simpler, more digestible stages, improving the user experience.
Dynamic Scheduling Based on Responses
Schedule meetings based on your leads responses to your routing forms.
Embedded Forms
Easily embed routing forms into your website or landing pages, and customize the design to match your branding.
Analytics
Track and analyze responses to your routing forms to understand your customers and leads.
Testimonials
Don’t take our word for it
Checkout how much our customers love our product.
"Deel has saved hundreds of hours by switching from a queue-based routing to an attribute-based routing and has eliminated a dozen of human errors since automating assignments."
Alex Bouaziz
CEO & Co-founder
"The basic scheduling meets all of our expectations, but the instant booking feature enables us to exceed expectations and delight our partners."
Dan Hightower
Product Lead
"Cal.com’s reassign feature is a huuuge improvement over chili piper. You could only search by round robin with CP, not by individual."
Ajeet Dhaliwal
Senior Account Executive
"The difference was night and day. Integrating Cal not only optimized our processes but directly contributed to a 70% increase in revenue."
Adam Alpert
Co-Founder, Pangea
"Routing Forms has been invaluable for our Customer Success and Sales teams, helping to ensure that clients are connected with the right person, reducing response times, and improving the client experience."
Ogulcan Durak
Operations
Comparison
The smarter choice for sales routing
See how Cal.com outperforms Chili Piper with advanced features, more flexibility, and a better user experience.
| Scheduling features | Cal.com | Chili Piper |
|---|---|---|
| Core Functionality | ||
| Plans | One Organization account | Concierge, Distro, Handoff |
| Price | $37/month/user | Starts at $225/month/user (full bundle) |
| Routing Logic | Queues or Attributes | Queue Based |
| On-Premise | Self Host or SaaS | No |
| Open Source | Yes | No |
| Customizable | Fully | Limited |
| Integrations | ||
| Domain-wide Delegation (Google Workspace Sync) | Yes | No |
| HRIS Sync | Deel, Okta, and more | No |
| Community Integration | Yes | No |
| Enterprise API | Best-in-Class | Limited |
| Scheduling Features | ||
| Full Scheduling Suite | Dynamic Group Links, Advanced Round Robin, Insights, Out-of-Office, Webhooks, React Embeds | Limited |
| Recurring Events | Yes | No |
| Headless Scheduling APIs | Yes | No |
| Languages | 65+ Languages | 1 |
| Require Confirmation | Yes | No |
| Paid Bookings | Stripe, PayPal, Bitcoin | No |
| Embeddable Components | Fully customizable React SDK | Limited iFrame |
| User Experience | ||
| Loading Speed | <6s | 12s |
| AI Phone Assistant | Cal.ai | No |
| Built-in Video | Cal Video | No |
| AI Transcription | Cal.ai | No |
| Video Recording | Yes | No |
| CSAT Rating | Yes | No |
| HIPAA Compliance | Yes | No |
* All prices mentioned are based on a yearly subscription
Questions & answers
Frequently asked questions
These are some of our most frequently asked questions we get about Routing Forms
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
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