Monday, March 6, 2023 · 2 min read

Calendar scheduling infrastructure for marketing professionals

Assantewa Heubi
Assantewa HeubiWriter & Content Creator
Calendar scheduling infrastructure for marketing professionals

What is Cal? is an open-source scheduling infrastructure platform built with simplicity in mind. This means that the product is easy to customize, scale, and use. In addition to offering free plans for individuals, has products built explicitly with the needs of teams and enterprises in mind. comes with options for SOC2, HIPAA, GDPR compliance, and SAML SSO. The product is also available as a self-hosted version that can be used to build customized scheduling platforms capable of powering everything from practitioner and hiring marketplaces to governmental and healthcare-related appointment booking portals. also features a built-in app store that makes it easy to add modular features to your calendar scheduling environment. It can do everything from allowing you to implement Stripe-powered payments to Web 3-compatible token integration.

Why marketing professionals love Cal: is the ultimate open-source scheduling platform for marketing teams and professionals. Our infrastructure takes the stress out of finding a time to meet with co-workers, clients, and sponsors. Instead of cross-comparing agendas, you can send a bookable link. This means your guests can effortlessly select from an assortment of pre-screened meeting slots, guaranteed to work for both of you. Our advanced calendar integration and availability options take the headache out of managing cancellations and rescheduling. In addition, marketing professionals can use our routing forms and automated workflows to simplify everything from meeting reminders to referrals. From collective events to video conferencing, sync-chat meetings, quick telephone calls, and in-person gatherings, simplifies every step of time-based coordination.

How to get started with

  • Visit so you can see what we’re all about.

  • From there, check out our plans to see which is best for you.

  • Next, hit that signup button. 

  • Then choose a username and enter an email address. 

  • Remember to create a password and then click the signup button. 

  • Alternatively, you can also create an account using SAML SSO or Google. 

  • Next, enter your full name and select your primary time zone. 

  • Select the black button labeled next. 

  • Choose the calendars you would like to connect with. 

  • Next, set your default availability schedule. 

  • Then upload a profile picture and some bio text. 

  • Next, click the finish button. 

  • Finally, create some bookable events, and share your meeting link.

Using for your scheduling needs makes things simpler by providing an accessible, unified, and minimalistic experience that can be scaled as your needs evolve and grow. You can start using a account as an individual, change to a team plan, and then upgrade enterprise or platform plans whenever needed. is developer-friendly, but it also comes with no-code customization options that can be implemented modularly through our app store. Using means marketing teams don’t have to choose between stability, white-labeling, and customization because you can have it all with us. is now FREE for individuals - sign up here

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Let people book when it works for both of you