Fathom is an open-source Google analytics alternative. Using Fathom in combination with Cal.com makes it easy for organizations and individuals to gain additional insights into the needs and habits of their clients. When you use a service like Fathom, you’re choosing to gain additional audience understanding without compromising visitor privacy or data.
Fathom is the analytics service of choice for individuals who want to gain additional insights from the data generated by bookings and also want to ensure that privacy is paramount.
Fathom has features like anonymous pageview tracking, which doesn’t collect or store personal information. It also provides users with an ultralight embed code that loads significantly faster than services like Google Analytics, which means that it’s excellent for your SEO.
How to use Fathom with Cal.com
Login to your cal.com account
Visit the cal.com app store
Choose analytics from the featured categories
Select Fathom
Select install app
Next, navigate to your event types
Choose an event from which you’d like to collect analytics from
Click on the in event apps tab
Hit the toggle button to turn on Fathom
Enter your tracking ID
Click the save button on the top right-hand corner of the page.
Cal.com is built with simplicity in mind. As part of our commitment to powering effortless scheduling, we’ve ensured that our users can integrate services like Fathom effortlessly. Using Cal.com and Fathom together allows organizations to get the data they need to serve their audience better while respecting individual privacy.
