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Automate trade show scheduling and operations with Cal.com workflows

Automate trade show scheduling and operations with Cal.com workflows

Coordinate exhibitors, sponsors, speakers, and attendees with automated reminders, routing, and tracking that reduce no-shows and unlock measurable ROI across your entire event lifecycle.

Coordinate exhibitors, sponsors, speakers, and attendees with automated reminders, routing, and tracking that reduce no-shows and unlock measurable ROI across your entire event lifecycle.

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

How it works

How it works

Coordinate multi-stakeholder trade show scheduling with automation, routing, and integrations that scale from exhibitor onboarding to post event follow-up.

Coordinate multi-stakeholder trade show scheduling with automation, routing, and integrations that scale from exhibitor onboarding to post event follow-up.

01

Connect calendars, event types, and teams

Sync organizer, exhibitor, and speaker calendars, define event types for demos, vendor meetings, and sponsor check-ins, then assign routing rules so invites land with the right person fast.

02

Design workflows for every milestone

Create templates for onboarding, booth logistics planning confirmations, session reminders, and lead capture at trade shows. Trigger by booking, reschedule, cancellation, or time windows before and after sessions.

03

Automate follow-ups and reporting

Send post event report template prompts, route warm leads to sales, and notify sponsors of performance. Push data via API and webhooks to your CRM, analytics, or exhibitor management software.

Why it works for trade show and expo teams

Why it works for trade show and expo teams

Purpose-built automation for complex event operations, designed to reduce manual tasks, protect margins, and deliver predictable attendee and exhibitor experiences at scale.

Purpose-built automation for complex event operations, designed to reduce manual tasks, protect margins, and deliver predictable attendee and exhibitor experiences at scale.

Image showing a Cal.com expo meeting reminder on mobile, including booth number and start time for a trade show demo.

01

Unify scheduling across exhibitors, sponsors, and speakers

Replace fragmented tools with one workflow engine. Standardize confirmations, reminders, and check-ins, so every stakeholder gets the right details on time. Eliminate back-and-forth and create a consistent experience for all participants.

02

Protect revenue and reduce no-shows

Automated email, SMS, and WhatsApp reminders increase attendance for demos, buyer meetings, and sponsored sessions. Build sequences tied to time zones and event floor plan software, keeping rooms, booths, and staff utilized.

Image of a bookings dashboard listing expo demos, sponsor theater sessions, and media briefings organized by today and tomorrow.

03

Streamline operations with API-first flexibility

Cal.com is open source, API-first, and supports self-hosting. Connect registration systems, exhibitor management software, or payment tools. Automate slot releases, room changes, and booth logistics planning without manual edits.

04

Plan, measure, and optimize ROI

Use workflows to distribute a trade show planning checklist, track sponsor deliverables with a sponsorship package template, and push a post event report template to stakeholders. Capture outcomes per session and tie them to your trade show budget template.

Image of branded communication template for an expo session reminder, tailored with date and event details.

What you can do with Cal.com Workflows

What you can do with Cal.com Workflows

Powerful scheduling automation built for high-stakes events, from pre-show planning to post-show reporting, with privacy-first options and enterprise-grade controls.

Powerful scheduling automation built for high-stakes events, from pre-show planning to post-show reporting, with privacy-first options and enterprise-grade controls.

Routing forms for the right meetings

Qualify and route buyers, media, and partners to the correct exhibitor or sponsor team based on interests, location, and availability. Reduce manual triage and accelerate time to booked meeting.

Multi-channel reminders and updates

Send branded reminders via email, SMS, or WhatsApp. Include setup windows, hall numbers, and booth IDs. Adjust timing for international attendees to reduce confusion and missed sessions.

Lead capture and instant handoff

Trigger lead capture at trade shows by embedding booking links, QR flows, or APIs. Auto-create CRM records, tag sessions, and assign owners for immediate follow-up.

Resource-aware scheduling

Tie event types to room capacity, booth size, and staff coverage. Automatically prevent double-booking and keep floor operations aligned with your event floor plan software.

Self-hosting and enterprise controls

Run Cal.com in your cloud, bring your own database, and keep PII in-region. Apply SSO, SCIM, audit logs, and granular permissions to meet enterprise and compliance needs.

Analytics and post-show workflows

Kick off post event report template tasks, summarize attendance, no-show rates, and lead volume, and send stakeholders a concise outcome recap tied to your trade show budget template.

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Todas as suas ferramentas principais sincronizadas com as suas reuniões

A Cal.com funciona com todas as aplicações já no seu fluxo, garantindo que tudo funcione perfeitamente em conjunto.

Todas as suas ferramentas principais sincronizadas com as suas reuniões

A Cal.com funciona com todas as aplicações já no seu fluxo, garantindo que tudo funcione perfeitamente em conjunto.

Todas as suas ferramentas principais sincronizadas com as suas reuniões

A Cal.com funciona com todas as aplicações já no seu fluxo, garantindo que tudo funcione perfeitamente em conjunto.

Perguntas frequentes

Perguntas frequentes

Estas são algumas das nossas perguntas mais frequentes.

Estas são algumas das nossas perguntas mais frequentes.

How do workflows help with exhibitor onboarding?

Create an onboarding sequence that sends deadlines, floor plan confirmations, and badge details. Remind teams to submit assets, confirm power and internet, and book setup windows without manual follow-ups.

Can Cal.com support complex sponsor deliverables?

Yes. Build workflows tied to your sponsorship package template that schedule sponsored demos, VIP meetups, and theater sessions, while sending performance summaries and reminders to sponsor contacts.

How does routing improve attendee-to-exhibitor meetings?

Routing forms qualify interests and budget, then auto-book with the best rep based on skills or product line. This reduces friction and increases show-floor conversion for exhibitors.

Can we integrate with our CRM and registration platform?

Cal.com is API-first with robust webhooks. Sync attendees, exhibitors, and meetings with your CRM and registration system, so data flows into pipelines, dashboards, and post-show analysis.

How do reminders adapt across time zones and halls?

Set reminders based on local time, include hall and booth IDs, and send different instructions for setup versus public hours. Use SMS for urgent changes like room moves.

Is self-hosting available for data control?

Yes. Self-host Cal.com to keep attendee and exhibitor data in your environment. Apply SSO, SCIM, and granular permissions to meet security and compliance requirements.

Can we standardize planning and reporting templates?

Distribute a trade show planning checklist pre-show, collect expenses with a trade show budget template, and automate a post event report template for exhibitors and sponsors after the event.

How do workflows help with exhibitor onboarding?

Create an onboarding sequence that sends deadlines, floor plan confirmations, and badge details. Remind teams to submit assets, confirm power and internet, and book setup windows without manual follow-ups.

Can Cal.com support complex sponsor deliverables?

Yes. Build workflows tied to your sponsorship package template that schedule sponsored demos, VIP meetups, and theater sessions, while sending performance summaries and reminders to sponsor contacts.

How does routing improve attendee-to-exhibitor meetings?

Routing forms qualify interests and budget, then auto-book with the best rep based on skills or product line. This reduces friction and increases show-floor conversion for exhibitors.

Can we integrate with our CRM and registration platform?

Cal.com is API-first with robust webhooks. Sync attendees, exhibitors, and meetings with your CRM and registration system, so data flows into pipelines, dashboards, and post-show analysis.

How do reminders adapt across time zones and halls?

Set reminders based on local time, include hall and booth IDs, and send different instructions for setup versus public hours. Use SMS for urgent changes like room moves.

Is self-hosting available for data control?

Yes. Self-host Cal.com to keep attendee and exhibitor data in your environment. Apply SSO, SCIM, and granular permissions to meet security and compliance requirements.

Can we standardize planning and reporting templates?

Distribute a trade show planning checklist pre-show, collect expenses with a trade show budget template, and automate a post event report template for exhibitors and sponsors after the event.

How do workflows help with exhibitor onboarding?

Create an onboarding sequence that sends deadlines, floor plan confirmations, and badge details. Remind teams to submit assets, confirm power and internet, and book setup windows without manual follow-ups.

Can Cal.com support complex sponsor deliverables?

Yes. Build workflows tied to your sponsorship package template that schedule sponsored demos, VIP meetups, and theater sessions, while sending performance summaries and reminders to sponsor contacts.

How does routing improve attendee-to-exhibitor meetings?

Routing forms qualify interests and budget, then auto-book with the best rep based on skills or product line. This reduces friction and increases show-floor conversion for exhibitors.

Can we integrate with our CRM and registration platform?

Cal.com is API-first with robust webhooks. Sync attendees, exhibitors, and meetings with your CRM and registration system, so data flows into pipelines, dashboards, and post-show analysis.

How do reminders adapt across time zones and halls?

Set reminders based on local time, include hall and booth IDs, and send different instructions for setup versus public hours. Use SMS for urgent changes like room moves.

Is self-hosting available for data control?

Yes. Self-host Cal.com to keep attendee and exhibitor data in your environment. Apply SSO, SCIM, and granular permissions to meet security and compliance requirements.

Can we standardize planning and reporting templates?

Distribute a trade show planning checklist pre-show, collect expenses with a trade show budget template, and automate a post event report template for exhibitors and sponsors after the event.

Não acredite apenas na nossa palavra

Os nossos utilizadores são os nossos melhores embaixadores. Descubra por que somos a melhor escolha para agendar reuniões.

Não acredite apenas na nossa palavra

Os nossos utilizadores são os nossos melhores embaixadores. Descubra por que somos a melhor escolha para agendar reuniões.

Não acredite apenas na nossa palavra

Os nossos utilizadores são os nossos melhores embaixadores. Descubra por que somos a melhor escolha para agendar reuniões.

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

Confiado por empresas em rápido crescimento em todo o mundo

Get started with Cal.com

Automate exhibitor onboarding, sponsor sessions, and buyer meetings without the busywork. Start free, then scale with APIs, routing, and enterprise controls. If you run complex shows, Cal.com keeps them on schedule.