Smarter client routing for digital marketing agencies
Smarter client routing for digital marketing agencies
Automate lead routing, discovery calls, and client onboarding for your marketing agency with Cal.com’s flexible open scheduling infrastructure.
Automate lead routing, discovery calls, and client onboarding for your marketing agency with Cal.com’s flexible open scheduling infrastructure.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How automated routing for agencies works
How automated routing for agencies works
Connect new leads and clients to the right marketing expert faster, every time.
Connect new leads and clients to the right marketing expert faster, every time.
01
Design your routing forms
Capture client needs, campaign goals, and marketing budgets with custom forms built directly in Cal.com.
02
Collect client details
Let prospects fill out discovery forms on your site to share their objectives, preferred channels, and project timelines before booking.
03
Intelligent team assignment
Automatically route each inquiry to the most qualified strategist or account manager based on client responses and team expertise.
Benefits for digital marketing agencies
Benefits for digital marketing agencies
Why top agencies rely on Cal.com for automated scheduling and routing.
Why top agencies rely on Cal.com for automated scheduling and routing.
01
Accelerate lead response times
Never miss a hot lead. Cal.com routes new client inquiries instantly, ensuring prospects connect with the right team member for faster conversions.
02
Personalize client experiences
Deliver tailored discovery calls and onboarding journeys by matching clients to specialists who understand their industry and goals.
03
Boost operational efficiency
Reduce manual scheduling and assignment work so your marketing team can focus on strategy, creativity, and results.
04
Gain actionable insights
Track lead flow, campaign bookings, and team performance all in one dashboard for continuous process improvement.
Agency-ready routing features
Agency-ready routing features
Unlock the essential tools for scalable marketing agency operations.
Unlock the essential tools for scalable marketing agency operations.
Built for agencies of any size
From boutique firms to global agencies, Cal.com adapts to support your unique workflow and team structure.
No-code routing forms
Easily create customized intake and qualification forms for leads, projects, or campaigns—no engineering required.
Advanced team assignment logic
Assign new clients based on specialization, account ownership, workload, or campaign type, reducing admin work.
CRM and marketing tool integrations
Sync seamlessly with HubSpot, Salesforce, Google, Slack, and more to keep your agency’s pipeline organized.
Self-host or use our cloud
Choose the deployment model that fits your privacy, branding, and compliance needs.
Analytics and reporting
Monitor conversion rates, track lead sources, and optimize your agency’s scheduling funnel with built-in analytics.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com help my agency qualify leads before booking?
Cal.com’s routing forms let you ask screening questions about marketing goals, budget, target audience, and preferred services. Based on responses, only qualified leads are routed to your team, saving time and boosting win rates.
What integrations are available for digital marketing agencies?
Cal.com connects with popular CRMs like HubSpot and Salesforce, project management tools, Google Calendar, Slack, and more. This keeps your pipeline, campaigns, and communications in sync.
Can I assign leads to specialists based on campaign type or expertise?
Yes. Use attribute-based routing to automatically direct inquiries to the right strategist, account manager, or creative expert depending on the campaign’s needs or client profile.
Is it possible to embed Cal.com forms on my agency’s website or landing pages?
Absolutely. You can embed routing and scheduling forms directly on your website, microsites, or client portals for a seamless branded experience.
How does Cal.com support agencies working in multiple regions or time zones?
Cal.com automatically detects client time zones and can route inquiries to regional teams, ensuring every lead is matched with the right local expert and available time slots.
Can Cal.com automate recurring campaign review or client check-in meetings?
Yes. Set up recurring event types or group bookings for campaign reviews, reporting calls, or client check-ins. Cal.com handles reminders and team assignments automatically.
What’s the difference between Cal.com and other agency scheduling tools?
Cal.com is open source, API-first, and fully customizable. Unlike closed platforms, you can self-host, brand the experience, build custom integrations, and adapt routing logic to fit your exact agency processes.
How can Cal.com help my agency qualify leads before booking?
Cal.com’s routing forms let you ask screening questions about marketing goals, budget, target audience, and preferred services. Based on responses, only qualified leads are routed to your team, saving time and boosting win rates.
What integrations are available for digital marketing agencies?
Cal.com connects with popular CRMs like HubSpot and Salesforce, project management tools, Google Calendar, Slack, and more. This keeps your pipeline, campaigns, and communications in sync.
Can I assign leads to specialists based on campaign type or expertise?
Yes. Use attribute-based routing to automatically direct inquiries to the right strategist, account manager, or creative expert depending on the campaign’s needs or client profile.
Is it possible to embed Cal.com forms on my agency’s website or landing pages?
Absolutely. You can embed routing and scheduling forms directly on your website, microsites, or client portals for a seamless branded experience.
How does Cal.com support agencies working in multiple regions or time zones?
Cal.com automatically detects client time zones and can route inquiries to regional teams, ensuring every lead is matched with the right local expert and available time slots.
Can Cal.com automate recurring campaign review or client check-in meetings?
Yes. Set up recurring event types or group bookings for campaign reviews, reporting calls, or client check-ins. Cal.com handles reminders and team assignments automatically.
What’s the difference between Cal.com and other agency scheduling tools?
Cal.com is open source, API-first, and fully customizable. Unlike closed platforms, you can self-host, brand the experience, build custom integrations, and adapt routing logic to fit your exact agency processes.
How can Cal.com help my agency qualify leads before booking?
Cal.com’s routing forms let you ask screening questions about marketing goals, budget, target audience, and preferred services. Based on responses, only qualified leads are routed to your team, saving time and boosting win rates.
What integrations are available for digital marketing agencies?
Cal.com connects with popular CRMs like HubSpot and Salesforce, project management tools, Google Calendar, Slack, and more. This keeps your pipeline, campaigns, and communications in sync.
Can I assign leads to specialists based on campaign type or expertise?
Yes. Use attribute-based routing to automatically direct inquiries to the right strategist, account manager, or creative expert depending on the campaign’s needs or client profile.
Is it possible to embed Cal.com forms on my agency’s website or landing pages?
Absolutely. You can embed routing and scheduling forms directly on your website, microsites, or client portals for a seamless branded experience.
How does Cal.com support agencies working in multiple regions or time zones?
Cal.com automatically detects client time zones and can route inquiries to regional teams, ensuring every lead is matched with the right local expert and available time slots.
Can Cal.com automate recurring campaign review or client check-in meetings?
Yes. Set up recurring event types or group bookings for campaign reviews, reporting calls, or client check-ins. Cal.com handles reminders and team assignments automatically.
What’s the difference between Cal.com and other agency scheduling tools?
Cal.com is open source, API-first, and fully customizable. Unlike closed platforms, you can self-host, brand the experience, build custom integrations, and adapt routing logic to fit your exact agency processes.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Automate client routing and onboarding with Cal.com today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources