Routing for marketing automation made simple
Routing for marketing automation made simple
Automate and optimize your marketing scheduling workflows with Cal.com’s open infrastructure, API-first routing, and seamless integrations.
Automate and optimize your marketing scheduling workflows with Cal.com’s open infrastructure, API-first routing, and seamless integrations.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to smarter marketing automation routing
Simple steps to smarter marketing automation routing
Effortlessly guide prospects, partners, and clients to the right marketing resource or campaign touchpoint.
Effortlessly guide prospects, partners, and clients to the right marketing resource or campaign touchpoint.
01
Design your routing flows
Set up custom routing forms to collect lead data and automatically qualify, segment, and direct bookers to the right marketing events or team members.
02
Capture lead and campaign details
Gather essential information like company size, campaign interest, or geographic region to personalize the scheduling journey.
03
Route to the right marketer or resource
Automate assignments to the best-suited marketing specialist, campaign manager, or event based on real-time form responses.
Unlock marketing team productivity with automated routing
Unlock marketing team productivity with automated routing
Accelerate campaign impact and lead conversion by removing manual steps and ensuring every inquiry is matched with the right marketer, instantly.
Accelerate campaign impact and lead conversion by removing manual steps and ensuring every inquiry is matched with the right marketer, instantly.
01
Faster lead qualification
Automatically screen and route inbound leads to the right marketing programs or events, reducing manual intervention and response time.
02
Personalized campaign engagement
Use custom routing forms to segment prospects and book them into tailored webinars, demos, or nurture sequences.
03
Seamless integration with your stack
Connect Cal.com to your CRM, marketing automation platform, or analytics tools for a unified workflow that powers data-driven decisions.
04
Open-source flexibility
Customize every aspect of the routing experience with Cal.com’s API-first platform and self-hosting options, ensuring full control over your marketing data.
Comprehensive routing features for marketing automation
Comprehensive routing features for marketing automation
Everything your marketing team needs to automate scheduling, qualify leads, and optimize campaign bookings.
Everything your marketing team needs to automate scheduling, qualify leads, and optimize campaign bookings.
Attribute-based routing
Route prospects based on attributes like campaign intent, lead score, or region for precise marketing assignments.
CRM and MAP sync
Integrate with leading CRMs and marketing automation platforms to ensure lead ownership and routing accuracy.
Multi-step forms
Qualify and guide bookers through multi-stage forms for deeper segmentation and higher conversion.
Customizable fields
Capture exactly the data you need with fully customizable routing form fields and conditional logic.
Embedded forms
Add routing forms directly to your website or landing pages for seamless prospect engagement.
Advanced analytics
Track routing performance, optimize workflows, and report on campaign engagement with built-in analytics.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com improve lead routing for marketing teams?
Cal.com streamlines lead routing by automatically qualifying and segmenting inbound prospects via custom forms, then assigning them to the right marketer, campaign, or event. This ensures faster follow-up and higher conversion rates.
Can Cal.com integrate with our CRM or marketing automation tools?
Yes, Cal.com offers native integrations and an API-first architecture, allowing you to sync with CRMs like Salesforce, HubSpot, and leading marketing automation platforms for seamless data flow.
Is it possible to customize routing logic for specific campaigns?
Absolutely. You can set up routing rules based on campaign type, lead source, region, or any custom attribute to match each inquiry with the right team member or resource.
How does Cal.com handle multi-step qualification?
Cal.com routing forms support multi-step processes, letting you collect and qualify detailed prospect data before booking, resulting in better segmentation and engagement.
Can we embed these forms in our marketing landing pages?
Yes, Cal.com routing forms can be embedded directly into your website, landing pages, or microsites, providing a smooth scheduling experience for prospects.
Is Cal.com suitable for large marketing teams or agencies?
Cal.com is built for teams and enterprises, offering scalable routing, permissions, and self-hosting options to fit the needs of complex marketing organizations.
How do analytics work for routed marketing bookings?
Cal.com’s Insights dashboard tracks routing outcomes, conversion rates, and engagement metrics so you can optimize your marketing workflows based on real data.
How does Cal.com improve lead routing for marketing teams?
Cal.com streamlines lead routing by automatically qualifying and segmenting inbound prospects via custom forms, then assigning them to the right marketer, campaign, or event. This ensures faster follow-up and higher conversion rates.
Can Cal.com integrate with our CRM or marketing automation tools?
Yes, Cal.com offers native integrations and an API-first architecture, allowing you to sync with CRMs like Salesforce, HubSpot, and leading marketing automation platforms for seamless data flow.
Is it possible to customize routing logic for specific campaigns?
Absolutely. You can set up routing rules based on campaign type, lead source, region, or any custom attribute to match each inquiry with the right team member or resource.
How does Cal.com handle multi-step qualification?
Cal.com routing forms support multi-step processes, letting you collect and qualify detailed prospect data before booking, resulting in better segmentation and engagement.
Can we embed these forms in our marketing landing pages?
Yes, Cal.com routing forms can be embedded directly into your website, landing pages, or microsites, providing a smooth scheduling experience for prospects.
Is Cal.com suitable for large marketing teams or agencies?
Cal.com is built for teams and enterprises, offering scalable routing, permissions, and self-hosting options to fit the needs of complex marketing organizations.
How do analytics work for routed marketing bookings?
Cal.com’s Insights dashboard tracks routing outcomes, conversion rates, and engagement metrics so you can optimize your marketing workflows based on real data.
How does Cal.com improve lead routing for marketing teams?
Cal.com streamlines lead routing by automatically qualifying and segmenting inbound prospects via custom forms, then assigning them to the right marketer, campaign, or event. This ensures faster follow-up and higher conversion rates.
Can Cal.com integrate with our CRM or marketing automation tools?
Yes, Cal.com offers native integrations and an API-first architecture, allowing you to sync with CRMs like Salesforce, HubSpot, and leading marketing automation platforms for seamless data flow.
Is it possible to customize routing logic for specific campaigns?
Absolutely. You can set up routing rules based on campaign type, lead source, region, or any custom attribute to match each inquiry with the right team member or resource.
How does Cal.com handle multi-step qualification?
Cal.com routing forms support multi-step processes, letting you collect and qualify detailed prospect data before booking, resulting in better segmentation and engagement.
Can we embed these forms in our marketing landing pages?
Yes, Cal.com routing forms can be embedded directly into your website, landing pages, or microsites, providing a smooth scheduling experience for prospects.
Is Cal.com suitable for large marketing teams or agencies?
Cal.com is built for teams and enterprises, offering scalable routing, permissions, and self-hosting options to fit the needs of complex marketing organizations.
How do analytics work for routed marketing bookings?
Cal.com’s Insights dashboard tracks routing outcomes, conversion rates, and engagement metrics so you can optimize your marketing workflows based on real data.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Automate lead qualification, campaign bookings, and event routing to boost your marketing team’s efficiency and results. Start with Cal.com today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources