Smart lead routing for medical equipment vendors
Smart lead routing for medical equipment vendors
Automate and optimize scheduling and lead assignment in the medical equipment industry
Automate and optimize scheduling and lead assignment in the medical equipment industry
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How Cal.com routing works for vendors
How Cal.com routing works for vendors
Automate lead qualification and connect prospects to the right specialists—no manual triage required.
Automate lead qualification and connect prospects to the right specialists—no manual triage required.
01
Set up routing forms for buyers
Create tailored forms to capture buyer needs—such as product interest, hospital type, and urgency—before scheduling.
02
Let buyers provide details
Prospects easily share their requirements and preferred demo times in a simple, branded form.
03
Route leads to the right sales expert
Cal.com instantly matches buyers with the most relevant sales rep or product specialist based on form responses and CRM data.
Benefits for medical equipment vendors
Benefits for medical equipment vendors
Transform your lead management, save time, and never miss a qualified opportunity.
Transform your lead management, save time, and never miss a qualified opportunity.
01
Faster response times
Automatically assign leads to the right sales rep for immediate follow-up, reducing delays and boosting conversion rates.
02
Seamless buyer experiences
Deliver a frictionless scheduling journey for hospitals, clinics, and healthcare organizations, ensuring they connect with the right specialist every time.
03
Data-driven sales performance
Gain visibility into routing, team performance, and lead quality to optimize your sales process and maximize ROI.
04
Customizable to your workflow
Adapt routing logic to fit your unique sales cycles, territories, and product lines—no code required.
Cal.com features for vendors
Cal.com features for vendors
Powerful, flexible routing tailored to the medical equipment industry.
Powerful, flexible routing tailored to the medical equipment industry.
Attribute-based lead routing
Use form answers, CRM ownership, and product interest to assign leads to the optimal expert or regional rep.
CRM and EHR integrations
Connect with Salesforce, HubSpot, and other platforms to sync contact data, automate ownership checks, and maintain compliance.
Multi-step, branded forms
Capture detailed buyer requirements and qualification info with custom form fields, logic, and branding.
Territory and product routing
Automatically route leads based on hospital location, department, or equipment line for precise assignment.
Self-hosting for data security
Choose self-hosted deployment to meet HIPAA, GDPR, or enterprise security requirements.
Advanced analytics and insights
Track lead flow, team response times, and conversion rates with granular reporting and dashboards.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com help medical equipment vendors qualify leads more efficiently?
Cal.com routing forms allow vendors to ask targeted questions up front—such as equipment type, facility size, and urgency—so only qualified, relevant leads are routed to sales reps. This eliminates manual triage and ensures teams focus on high-value opportunities.
Can we route leads based on hospital type or region?
Yes. With attribute-based routing, you can assign leads based on hospital type (private, public, specialty), region, or even department. Cal.com supports complex logic for territory management.
Does Cal.com integrate with our CRM or EHR system?
Cal.com integrates with major CRMs like Salesforce and HubSpot. Custom integrations can be built using our API. For EHR, integrations depend on API access and security needs.
How secure is patient and lead data with Cal.com?
Cal.com offers self-hosting, end-to-end encryption, and fine-grained access controls. This enables compliance with HIPAA, GDPR, and other healthcare regulations.
Can we customize routing forms for different product lines?
Absolutely. You can create and manage multiple forms for different equipment categories, sales teams, or market segments—all with unique questions and routing logic.
Is it possible to assign leads to the account owner in our CRM?
Yes. Cal.com can check CRM ownership and automatically route existing customers or accounts to their assigned representative, ensuring continuity and personalized service.
How does Cal.com help us measure sales team performance?
The platform provides analytics dashboards showing routing efficiency, response times, booking rates, and individual rep performance—helping you identify bottlenecks and optimize sales operations.
How can Cal.com help medical equipment vendors qualify leads more efficiently?
Cal.com routing forms allow vendors to ask targeted questions up front—such as equipment type, facility size, and urgency—so only qualified, relevant leads are routed to sales reps. This eliminates manual triage and ensures teams focus on high-value opportunities.
Can we route leads based on hospital type or region?
Yes. With attribute-based routing, you can assign leads based on hospital type (private, public, specialty), region, or even department. Cal.com supports complex logic for territory management.
Does Cal.com integrate with our CRM or EHR system?
Cal.com integrates with major CRMs like Salesforce and HubSpot. Custom integrations can be built using our API. For EHR, integrations depend on API access and security needs.
How secure is patient and lead data with Cal.com?
Cal.com offers self-hosting, end-to-end encryption, and fine-grained access controls. This enables compliance with HIPAA, GDPR, and other healthcare regulations.
Can we customize routing forms for different product lines?
Absolutely. You can create and manage multiple forms for different equipment categories, sales teams, or market segments—all with unique questions and routing logic.
Is it possible to assign leads to the account owner in our CRM?
Yes. Cal.com can check CRM ownership and automatically route existing customers or accounts to their assigned representative, ensuring continuity and personalized service.
How does Cal.com help us measure sales team performance?
The platform provides analytics dashboards showing routing efficiency, response times, booking rates, and individual rep performance—helping you identify bottlenecks and optimize sales operations.
How can Cal.com help medical equipment vendors qualify leads more efficiently?
Cal.com routing forms allow vendors to ask targeted questions up front—such as equipment type, facility size, and urgency—so only qualified, relevant leads are routed to sales reps. This eliminates manual triage and ensures teams focus on high-value opportunities.
Can we route leads based on hospital type or region?
Yes. With attribute-based routing, you can assign leads based on hospital type (private, public, specialty), region, or even department. Cal.com supports complex logic for territory management.
Does Cal.com integrate with our CRM or EHR system?
Cal.com integrates with major CRMs like Salesforce and HubSpot. Custom integrations can be built using our API. For EHR, integrations depend on API access and security needs.
How secure is patient and lead data with Cal.com?
Cal.com offers self-hosting, end-to-end encryption, and fine-grained access controls. This enables compliance with HIPAA, GDPR, and other healthcare regulations.
Can we customize routing forms for different product lines?
Absolutely. You can create and manage multiple forms for different equipment categories, sales teams, or market segments—all with unique questions and routing logic.
Is it possible to assign leads to the account owner in our CRM?
Yes. Cal.com can check CRM ownership and automatically route existing customers or accounts to their assigned representative, ensuring continuity and personalized service.
How does Cal.com help us measure sales team performance?
The platform provides analytics dashboards showing routing efficiency, response times, booking rates, and individual rep performance—helping you identify bottlenecks and optimize sales operations.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Streamline your sales process and connect buyers with the right experts—try Cal.com today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources