Wednesday, April 26, 2023 · 5 min read

What type of customization options does offer?

Assantewa Heubi
Assantewa HeubiWriter & Content Creator
What type of customization options does offer?

There are a lot of different calendar scheduling products available right now. Some, like Acuity by Squarespace, come with built-in integrations for a specific e-commerce website. Other products, like Doodle Calendar, have been built to extend the capabilities of a pre-existing service. is a calendar scheduling infrastructure product that's different from all the rest. is open source and has been built around the idea of making scheduling easier for absolutely everyone. To facilitate this, we've ensured that our product can meet a wide range of needs. We are simple enough to be used by students and small business owners but also come with options for GDPR, SOC2, and HIPAA compliance. We aren't here to tell you how to manage calendar scheduling. Instead, we're here to provide you with a product that lets you organize your meetings and appointments the way you need to based on who you are. We know that everyone has different needs in terms of customization. To address these needs, we've ensured that our product can be tailored and adjusted to suit your organizational or individual requirements.

Easy, scalable white labeling 

Calendar scheduling is a crucial component for businesses of all types and sizes. Scheduling isn't just about hours of operation or employee shifts. It's also about creating time to communicate around the business's goals and client needs. When you run a business, you'll often have to organize multiple types of appointments. Some will be internal meetings between partners, while others will be related to onboarding talent, mentoring, and troubleshooting. In addition to this, though, you're also going to have to manage public-facing meetings. These might be related to customer concerns or special events, or you might run a business based upon delivering a service in person.

Calendar scheduling infrastructure is one of the best things you can do to simplify time and date-related variables. Using the right product means you don't have to calculate multiple time zones, worry about rescheduling, or lose time sending reminders. However, one thing you might notice is that there are relatively few options for calendar scheduling that provide scalable white labeling. 

What do we mean by scalable white labeling? 

Different businesses have different needs. For some people, white labeling is simply being able to add their logo to their calendar scheduling product and have that same product embedded on their website. However, other enterprises require more than that; they might have custom colors, fonts, and a specific domain or subdomain that they want to utilize for all appointment bookings. With Cal, all of this is possible. Our basic plan lets you set your brand colors for use with our light and dark themes. Our team plan builds upon that and allows you to disable branding and replace it with your own. While our ultimate level plan offers extensive white-labeling support, inclusive of setting up your own subdomain.

Simple modular enhancements

In the world of calendar scheduling, everyone has slightly different needs. Some people need multiple calendar collections, while others need options for advanced automation and routing forms. Some organizations require platforms to offer solutions that facilitate Web 3 token integration. At, we’ve developed a solution to address all these needs and more without exposing our users to the overwhelm of feature creep. The way that we've gone about addressing these needs is by offering modular customization. While we have a wide range of features and integrations available, a significant amount of them are opt-in.

Rather than having to sort through every single feature to figure out which ones you don’t need, you can instead choose to activate the tools that are most relevant to you. The easiest way to do this is by visiting our app store.'s app store is a space built to simplify the process of extending your calendar scheduling environment. You can use the app store to enable routing forms, QR codes, and WordPress embeds. You can also use the app store to power third-party integrations for services and products like Hubspot, Zapier, and Sendgrid. The nice thing about having modular options is that should your needs change or should you need to uninstall any features or integrations, you can do it effortlessly with the click of a button.

Self-serve customization is open source. This is a philosophy that applies to our organizational model as well as our product. We're passionate about empowering people to take the power of scheduling into their own hands. It can be seen in our developer documentation, as well as our live streams and YouTube content. Being open source means that users can access our code on GitHub and use it to build their own calendar scheduling environment. It also means anyone can build apps and integrations to enhance's capabilities. Users can also connect with other like-minded individuals in our Slack community. Our Slack is a place where people can crowdsource solutions, share inspiration, and trade little tips and tricks they've discovered while developing their own instances of our product.

Concierge-level care

One of the hallmarks of a leader is the ability to recognize talent and, upon recognizing it, knowing what to do with it. Leaders don't need to do every single thing themselves; instead, they need to be able to figure out how to make things happen effectively. offers a concierge service that allows organizations to have a specialist build their calendar scheduling environment and integrations for them. This is an excellent option for enterprises that know precisely what they want but don't want to delay the delivery date of its implementation to interview, verify, train, and recruit staff who can execute that vision. Working with us means that your organization can collaborate with professionals who already intimately know the product and understand the urgency, importance, and impact of calendar scheduling. offers a wide variety of options for customization. We do this because we know that different people have different needs, which can only be met with offering various avenues of access. Some people might consider this overkill, but we don't because we know that time is irreplaceable, and we want to ensure that you have everything you need to maximize your impact. is now FREE for individuals - sign up here

Related Articles

Let people book when it works for both of you