Utilize o Cal.com e o Slack para alertar a sua equipa de vendas sobre leads de alto valor
Never miss an important lead again. With Cal.com and Slack working together, your sales team can get instant alerts when high-value prospects book a meeting.
Why timing matters in sales
Speed-to-lead is one of the most critical factors in closing deals. The faster your team responds to an interested prospect, the higher your chances of converting that interest into revenue. But in a busy inbox, it’s easy to miss booking confirmations or overlook important leads.
By setting up Cal.com with Slack via webhooks and automation tools like Zapier or Make, you can automatically route high-priority meeting alerts directly to the right sales channel or rep’s DMs. This ensures your team knows exactly when a valuable lead has engaged so they can act quickly.
How it works: Cal.com + Slack via webhooks
Cal.com can trigger real-time webhooks when a meeting is booked. You can connect these webhooks to Slack using Zapier, Make, or other automation platforms. With the right filters, you can ensure your sales team is only notified about the meetings that matter most.
Here’s a typical setup:
A prospect fills out a routing form on your site and books a meeting.
Cal.com identifies them as high-value based on criteria like company size, job title, or budget.
The webhook triggers a Slack message via Zapier or Make.
The alert reaches the right Slack channel or salesperson instantly.
Step-by-step: setting up Slack alerts for high-value leads
Follow these steps to build your high-value lead notification system:
1. Set up your webhook in Cal.com
Go to your Cal.com dashboard.
Navigate to the event type that you want to add the automation to and select Webhooks.
Create a new webhook and choose the trigger event (e.g. “Event Scheduled”).
Enter the webhook URL from your automation platform (Zapier, Make, etc.).
2. Build a Zap or scenario in your automation tool
In Zapier or Make, create a workflow that listens to the webhook from Cal.com.
Add filters to only continue if the lead meets your high-value criteria (like company size, role, or event type).
Set the action to send a Slack message to a specific channel or user.
3. Customize your Slack alert
Your Slack message should include key lead information:
Name
Company
Event type (e.g. Sales demo)
Meeting time
Any other relevant details
Example Slack alert:
4. Test and optimize
Book a test meeting to make sure the webhook triggers correctly.
Confirm that Slack messages are delivered to the right channel or recipient.
Adjust filters and formatting as needed to improve clarity and relevance.
Benefits for sales teams
Integrating Cal.com with Slack through webhooks and automation tools can:
Accelerate response times when interest is highest
Eliminate the need to manually monitor email or CRM dashboards
Improve visibility across the sales team
Prioritize top leads with clear, actionable alerts
This setup helps your team turn passive interest into proactive sales conversations.
Key takeaway
Even without a direct Slack integration, Cal.com gives you the flexibility to build powerful real-time workflows using webhooks and platforms like Zapier and Make. With a few simple steps, you can ensure your sales reps get instant alerts when high-value leads book time with your team.
Start streamlining your sales response today by connecting Cal.com webhooks to your Slack workspace!
